Careful Behind The Deep Sea Fire To The Explosion Of Cross-Border Electricity Supplier

1. M2C

2. C2C

3. B2C

4. special sale

5. social networking, shopping guide

Hidden mode: XX system

M2C stands for: Tmall international, ocean terminal.

Although the two companies are different in size, they are essentially settled on the platform by merchants, and the paction is done by businesses and consumers themselves.

Platform for payment and information communication.

Advantage:

The mode is light, low investment, although there is no profit mode, but due to the special timeliness of cross-border itself, the turnover period of cash flow is very long, and it can deposit large amounts of cash on hand. How to make money has nothing to do with it. The actual volume of the platform is volume. It doesn't matter if it doesn't earn money. Jingdong lost money in 10 years or went to the market.

The most important thing of platform mode is to maximize the essence of the Internet and reduce all the intermediate links, which is the essence of e-commerce.

Disadvantages:

1. no profit point;

2., the quality of goods can not be controlled.

3. after sale service is poor. Cross border disputes are different from domestic ones. Once there are problems, it is very troublesome to replace them.

One of the things that platform must do is to solve the supply chain. Although the essence of the electricity supplier is to solve the supply chain, the platform has to do more.

The local electricity supplier is so tough because there are so many express logistics companies to solve the supply chain, no one is mature enough to cross the border, so Tmall and ocean terminal will build their own warehouse, build logistics, foreign terminals and even have their own pport companies to solve the supply chain problem.

Indeed, the platform is to solve the supply chain.

Suggestion: the platform mode threshold is placed here. If anyone wants to take the route of the platform now, it will be a little late. Unless your operation team is the same as Tmall, your supply chain solution has several major express delivery capabilities.

Otherwise, don't touch it.

No doubt, the ocean wharf is the first one to do the app sweep, and all of them are copied from behind. Several of the app's interfaces are copied.

Of course, at the beginning of plagiarism, later began to develop their own direction.

For example, street honey and sea honey are the way to take non standardized products.

Advantages:

Relative to businesses, the number of buyers is large.

Buyer's mode is the most suitable platform to do before we can find the right business.

Sku solves the problem easily, and the buyer will also introduce his circle of customers to the platform to help the platform marketing.

If you do it early, it's easier to grab the mountain top. Early Taobao is the best example. If you start a business, you can't do it. Only small C can go too far to the business.

Cash flow is precipitated.

Disadvantages:

1. high management cost and huge customer complaints after sale.

2. fake too much;

3., if the background function is not well done, it will be easy to lose the buyer.

4. the timeliness of logistics can not be controlled.

5. homogenization competition is too intense, and goods are duplicated too much.

6. pure app interface display is limited, will cause a lot of redundant information, can effectively prevent the display of commodity information is a problem that needs to be considered.

7. no profit model.

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B2C representative: Jingdong, Shun Feng, all kinds of traditional industries to do cross-border enterprises.

More and more giants began to participate in the ranks of cross-border electricity providers, competition is extremely fierce, B2C is not the ordinary little guys can do, capital, team, supply and logistics, and less than one link can not do.

Strongly urge you to do this model of cross-border business entrepreneurs think clearly, if you are a traditional import trade, you have to be careful, the operation of e-commerce and traditional enterprises is not the same thing, the above 4 things in cross-border B2C field is indispensable.

If you are an electronic business practitioner, unfortunately, there are fewer than 4, you still can not succeed.

Cross border and domestic electricity providers are different. There are too many problems to solve. You should not only do well in the local e-commerce operation, but also have to solve logistics warehousing, procurement of goods, and the need for huge and benign cash flow. These are not what ordinary people can have.

Advantage:

1. purchasing price is low, so it is easy to attract consumers at a low price, because the essence of cross sea sea is "I want cheap and good products", and cheap is a very important trait.

2. the quality of goods is easy to control, the difficulty of after-sale is not high, and the rate of customer complaint is not high.

3. because of the unification of logistics, it is easier to control relative times and reach consumers in the shortest time.

4. because of sufficient financial support, it can also be paved horizontally on the category, making it easier to enrich the product line.

Disadvantages:

1., burn money.

2., the profit margin is small. Although there is a spread of commodities, but because of personnel costs, logistics costs, the funds on the above funds are too high, resulting in actually able to do Ping has been very tough, in the beginning, basically by burning money to grab the market.

The 3. mode is too heavy, the threshold is too high, so it may be the mode of cross-border electricity supplier in the future stage, rather than the right way to do it now. It can only be done by a mature electricity supplier. Entrepreneurs should never touch B2C.

The sale will be represented by: vip.com, koala Hai Tao.

Koala is an e-commerce project of the NetEase department. Ding boss has finally targeted an opportunity to enter the electricity supplier field, and has observed their electricity supplier mode, and found that the whole entry point is still very good.

Although NetEase is not a traditional electricity supplier company, but because of its huge cash (gaming money), huge user traffic, and the background of NetEase listed company, it is the most powerful company besides Tmall, Jingdong and vip.com, both in its customs clearance and logistics and overseas sourcing.

The first tier is absolutely fine.

There is a difference between vip.com and koala sea, koala adopts proprietary mode while vip.com is supplier pressure.

Advantage:

One

Its nature conforms to the characteristics of Hai Tao, and its procurement is usually uncertain, just in line with the essence of the sale, and the sale is over.

2. money can get a very low discount and enough profit margin.

3. sale will easily bring about the improvement of customers' turnover rate. Every day there will be new products and freshness, which is the core of Internet marketing.

4. due to the particularity of cross sea fishing, the cross border cash is first collected and then purchased. The sale will maximize the use of cash flow, which is one of the core values of cross-border sale mode.

Disadvantages:

1., like B2C, no matter how much money you have, the world is still far from enough.

So the open platform is a special sale and B2C will do things, the first phase of self run will only last for a short time, the supply chain is perfect for the latter channel providers to access services.

2. entry threshold is low, anyone can try and compete fiercely.

3. small players are easily squeezed by giants.

4. logistics costs are not low.

5., a strong business background or overseas sourcing background is necessary.

Social networking, shopping guide: red book, peach sauce, and so on.

Personally, I prefer small and beautiful enterprises, especially app's entrepreneurial enterprises. The essence of small and beautiful is market segmentation.

But I believe that every entrepreneur is ambitious. Otherwise, why not start a business, even if there is no ambition, investors have ambitions and whips to grow bigger.

The advantage of shopping guide is to continue the social word-of-mouth effect, the fans effect to strengthen the brand, it is easy to get a loyal fan in the crowd.

Advantages:

1. small team, light mode, little investment.

2. brand effect, high loyalty and authority.

3., I am good at promoting some commodities and creating explosive funds.

Disadvantages:

1. because the mode is very light, it relies heavily on external suppliers, and the supply chain needs to be outsourced.

2. even if we find suitable suppliers and outsourcing companies in the supply chain, we can't replicate them very well, and the replication of business models is not strong enough.

3. no one in China will wait for you to be small and beautiful.

4. entry threshold is not high, it is not easy to form barriers unless it is done early.

Suggestion: small and beautiful, but be able to bear loneliness, and most of these app may end up close to C2C.

Question:

The 1.7 day return is basically impossible. Many websites claim to be able to return goods for 7 days, including Tmall international requiring merchants to have a replacement service. Koala, Jingdong, vip.com all say that they have similar services. In fact, it is basically unrealistic. Because you have paid taxes, you still expect to return the tax after the return of the goods. So, so far, all the electronic business platforms are also selling well, all of which are consumer returns, and the platform itself is bought.

Then the delivery, internal digestion and re sale, is unrealistic. The C2C platform may be sold privately, and other platforms are basically impossible.

So the problem is coming. When we get a bunch of people on the day, we will be allowed to do this kind of continuous return. Actually, it is a very destructive thing.

2., it may not be able to survive. Recently jumei.com began to abandon suppliers' supply and ask foreign buyers directly.

Why? Because, no matter how you examine the qualification of suppliers, there are always problems with distributors.

But top brands, manufacturers,