How Can A Baby Clothing Store Operate Well?

Infant clothing should first consider not the fabric style, but the safety factor, and the safety standard is the most important thing in infant clothing management.

So, how can we manage the baby clothing store, we need to pay attention to the following aspects.

Baby clothing has always been popular, because in our minds, pure cotton is a symbol of nature, comfort and safety. In recent years, the fabric of clothes has been paying attention to green and environmental protection, so the baby's clothing is mainly composed of soft, moisture absorption and sweat perspiration fabrics.

The baby's style is also very important. All kinds of pink and tender colors, cartoon designs and lovely styles are quite popular.

For example, light blue, such as light yellow and shallow powder, so this type of clothes need not be special.

It will also sell very well.

To manage Baby Garments, we must strictly control the channels of clothing purchase.

It is quite popular that all kinds of licenses and licenses of manufacturers must be verified. Although these documents can not be absolute, they provide at least a guarantee.

When you first purchase, you should control the quantity, do not enter too much, first look at the sales.

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Although the sparrow of the terminal store is small, it is full of all kinds of organs. Every detail of the shop may be closely related to its performance.

As a manager of a terminal store, the store manager is both a team leader and a terminal executor, who manages the store capacity.

Size is very important, that is to say, he shoulders the key task of store performance.

Therefore, it is often said that managers are easy to find, but store managers are hard to find.

In a famous high-end shopping mall in Nanjing, such a Menswear counter has a usable area of only 24 square meters. However, it has kept the first floor of the store's performance for four years in a row, with an annual turnover of over ten million yuan.

In a high-end shopping mall in Chengdu, there is a clothing counter located in the middle island with an area of less than 30 square meters. Even because of the restriction of the location of the counters, the whole brand can not be displayed, but its performance is the first place in the shopping mall floor, with an annual turnover of over ten million yuan.

Similarly, in Chengdu, another branch of the high-end shopping mall, because of the surrounding business circle, the mall has a very poor flow of people. The whole floor sometimes does not exceed 30 people per day, but the performance of a special store is far ahead, always far exceeding second, of course, it has always been the first floor.

In contrast, some shops have such confusion: shop opened, money invested, and located in the best location of the shopping mall, salesmen are also paid high salaries, but their performance is not up; the same brand stores in the same city, other shops are very good, but the home is not good; other people's shopping guides are very hard, but this family's shopping guide is not good; compared with other stores, the goods are the most, but they never produce results.

The same city, the same climate, adjacent locations, similar brand positioning...

In the same market environment, the starting point of the store is the same, but why does the performance have several or more than a dozen times? Where are the high performance of those excellent stores, and what are the reasons for their excellent performance? What are the indicators to hold the store's performance and the main crux? How do they double the performance of the store?

I have visited these high performance shops, and they have such defects in their daily and local interests: they may not be in the best position, nor the largest area. The brand is not the earliest one to enter.

But when you go into these stores and get a thorough understanding, you will find that these excellent stores have excellent store managers who are the most important factor in the growth of stores.

Do not open shop to see the boss, earn no money to see the manager! Nowadays, investment clothing chain stores are springing up everywhere.

But what is the profitability of each store? One of our key roles is our store manager.