Don't Focus Solely On Beauty In Clothing Stores.

With the popularity of the concept of "clothing store display" in the past two years, many training institutions in China have sprung up to give different interpretations of clothing display. Some of them have put emphasis on the display and beautiful, good-looking. In fact, there is a serious misunderstanding in this theory and advocacy.

People with this idea should reasonably believe that the display of clothing shops is attractive and attractive, attracting customers' eyeballs, and naturally promoting customers to buy clothes. Of course, sales performance has also been improved. This is actually a very simple one plus one equals two logic.

Therefore, beauty is not the fundamental purpose of display. The function of display is to increase sales and reduce inventory. Most customers buy clothes from shops not only by being attracted or liked, but also by the price performance of costumes, the relevance of clothing, and the theme of clothing. Therefore, Chen should not only understand aesthetics, human engineering, etc. Chromatic Science It also needs to be trained for many years in clothing enterprises, and fully grasp all aspects of clothing from design to production to logistics, as well as the characteristics of clothing sales, such as: life cycle, smooth, flat, unsalable, corresponding inventory analysis and so on.

When Chen Li is doing the overall layout plan, the theme of the product design plan is the principle that must be observed. In addition, the following 9 areas need special attention:

To understand the company's annual market development plan, we should understand the following aspects: increasing the number of shops; expanding the number of single stores; improving the growth rate of single stores; discount promotion, gift giving, VIP customer management plan, regional orientation plan, price adjustment plan, advertising and media publicity plan, and last year's quarterly data.

Fashion designers are in the new season. product design When Chen Li Shi is not waiting, he should keep abreast of the ideas and progress of fashion designers. At the same time, he will launch a new season terminal display plan.

There are usually many kinds of fabric ordering products in the season, sometimes more than 100 kinds. In addition, fabric composition, order quantity, arrival date and direction of fabric design are all information that Chen must master. It is impossible for the brain alone to memorize all this information, and it can not be completely distinguished by colors, patterns, etc.. With this information, the fabric market, the fabric and clothing, and the general layout and conception of the store came into being.

In the process of display planning, there is a very important procedure, that is, to integrate color system with hundreds of fabrics. Do fashion designers not have a color scheme in fashion design? Yes, fashion designers will have a set of color schemes when designing clothes, but there is only one set. As a teacher, only one matching scheme is far from enough, because the fashion designer's collocation plan is not always able to deal with the actual situation of all stores, and is not necessarily recognized by the market. The first reaction is to change the display to promote sales. This is the time when Chen's second plan and third plan will show his talents.

There are two kinds of clothing inventory, one is better sales. Best-selling inventory One is a bad selling stock. There is no need to worry about selling stocks. The key lies in slow-moving stocks. How to reassemble these poorly designed styles with the new season's goods and drive the sales of unsalable stocks is a must for the display designers. Mr. Chen has the responsibility to reduce garments inventory for his company through his two exhibition collocation and portfolio design. For example, we should increase the combination and matching scheme of jacket and accessories, increase the matching of trousers and the function of accessories.

A very popular fabric, which may be purchased in large quantities, may result in a surplus of fabric in second years. The company will continue to design and manufacture the remaining fabrics. What Chen Li Shi wants to do at this time is to master the quantity of these remaining fabrics, and to judge the production of the garments through the number of remaining fabrics, and make corresponding display plans. In addition, some of the remaining fabrics that had not been sold well need attention from the division. The enterprises may redesign them into new styles, reprocessed dyed fabrics or accessories for clothing. In short, Chen should understand their movements, because one day they will become finished products and become part of this season's clothing series, and planning their display plan ahead of time will decide whether these stocks can be perfectly integrated with the new season clothing series.