Three Trends In The Future Development Of E-Commerce Brand

A few days ago, the 2012 e-commerce summit of China footwear industry was held in Quanquan, and many e-commerce giants gathered together to explore the future development trend of e-commerce.

At the same time, many leaders of the e-commerce brand also shared their experience with the audience.

In the field of business shoes and clothing, such as the brand of the only brands that have done well, such as the wave brand and zero degree, what are their successful "martial arts secrets"? What will be the future development trend of the e-commerce brand? What kind of strategic layout should the electric power brand do? What kinds of difficulties will the electric power brand want to develop further? The industry hall will discuss the above problems with the industry.

Improving customer stickiness

Reporter: in

Wu Shihui: I have been doing foreign trade for 10 years before entering Taobao, and I have been doing foundry for 10 years.

To do foreign trade is very passive, and selling domestic brands has always been my dream.

In my opinion, the original product companies enter the Internet field, first of all, we should give ourselves a clear positioning - I am a product brand, not other brands.

Therefore, it is the most important thing to do a good job of products and services.

To this end, if we want to do well in the business of e-commerce, we need to carry out repeated pactions and make the customer "sticky".

Secondly, the field of e-commerce is a channel for traditional brands. The brand of e-commerce can build brand image to traditional enterprises, and learn some tactics like other well done e-commerce providers.

It is worth mentioning that, now many electricity providers come up to say that to do the platform, this practice I do not advocate, because this operation is too difficult, want to do well is not easy.

Huang Yongrun: in my opinion, if the brand of e-commerce wants to get faster growth, it has to deal with three problems.

First of all, the problem of customer stickiness. There are too many repeat customers of e-commerce brands, which can only promote sales growth through promotion.

Secondly, the internal brand of e-commerce brand is unstable, and the job hopping rate of e-commerce talents is high.

Finally, e-commerce brand product quality problems.

Many e-commerce brands only want to sell the goods, but the quality of products is not in place.

These three problems exist in many enterprises. Only by solving these problems can the electricity supplier brand get a substantial development.

Quality or the biggest selling point of e-commerce brand

Reporter:

Wu Shihui: if the brand growing up on the Internet is going to continue to develop, it will not be possible to replicate the growth of a few hundred years in the previous few years.

We observed that before 2011, Internet users could choose fewer brands.

But after 2011, a large number of traditional enterprises have entered the field of electricity supplier. The choice of netizens is very wide.

The only way to develop the brand of e-commerce is to build up its own brand and learn from traditional enterprises.

Last year, after the electric business was started, the company opened dozens of franchises.

We can see that the online and offline business actually has the same goal. The brand of e-commerce should grow and learn many traditional brand methods, such as how to build a brand image.

Tu Chun Rong: in my view, the future electricity supplier will pay more attention to product quality.

When I was chatting with a friend, what did my friend ask for quality? I told him that we could sell hundreds of dollars more than other shoes in the industry compared with other shoes in the industry, but we also cost hundreds of dollars more than other shoes.

These costs are much higher in product quality, for example, all of our shoes are cowhide.

It is worth mentioning that many bosses feel that shoes can not be seen, and there is no need to spend more money. But I don't think so. Our shoes always use real wool, and the quality of products should pay attention to the creation of every detail.

The high-end market of the future electricity supplier will surely account for a large part of the consumer body, and the building of high-end brand is particularly important.

Then what is high-end brand? People who do not buy it feel high-end brand, and people who buy it prefer it. This is a high-end brand, which is bound by the support of product quality.

Online and offline prices will gradually agree.

Reporter: what kind of difficulties will the electricity supplier brand encounter if you want to further develop? What are your suggestions for these difficulties?

Wu Shihui: the future of e-commerce brand is bound to develop under the line, and the brand of electric business is in the future.

Tu Chunrong: now the electricity supplier environment is becoming more and more serious.

When we sold a pair of shoes in the past, the cost to attract customers was very low, and now this cost has increased at least 2 times.

Faced with such a severe environment, we must start from ourselves.

My advice is that the most important thing is to make the product the best.

Even if we used to sell a pair of shoes, the cost of a single user was 100 yuan, maybe in the future five hundred to thousands of dollars, such a high cost, if the advertising was smashed into the future, how should we evaluate this product? We must focus on the needs of the consumer groups you lock in. If you can satisfy the needs of consumers, then naturally you will have a high turnover rate.