Clothing Enterprises Create "Entity Shop + Shop" Mode To Save Themselves

First quarter GDP year-on-year growth fell for the fifth consecutive quarter, clothing "cold spring" to save themselves

Data show that in the first quarter of this year, GDP grew by 8.1% over the same period, which is the fifth consecutive quarterly decline.

In the first quarter, the delivery value of China's industrial products increased by only 7.4% over the same period last year. In the first two months, the profits of Industrial Enterprises above Designated Size dropped by 5.2% compared with the same period last year, and the deficit of enterprises increased to 20.4%.

Yesterday, Zhu Hongren, a member and chief engineer of the Ministry of industry and information technology, said in a press conference on the development of the industry communication industry in the first quarter of 2012, we should pay attention to the downward pressure on the economy and emphasize that we should concentrate more on expanding domestic demand.

In the face of downward pressure on the economy, how can enterprises achieve growth and even achieve the urgent task of upgrading industries in the crisis? In recent days, our reporter has launched a series of investigations in the clothing industry, the household electrical appliance industry and the real estate industry.

Clothing business

The wholesale market is not booming.

Near May 1, market sentiment is getting more and more popular. Yesterday, reporters came to Guangzhou cotton wholesale clothing market found that although the first floor is still coming and going, but from the third floor began to become cold and cheerless, shoppers in twos and threes.

On the first floor, many of them are small customers who buy small quantities of clothes.

According to Mr. Wei (a pseudonym), who has been doing business in the red cotton business for many years, "now buying clothes from red cotton obviously feels that popularity is not as good as before, and the fewer people go upstairs, the more retail it is."

Yesterday, a businessman who came from Singapore told reporters: "the price is a little expensive."

In the first quarter of this year, the Ministry of Commerce monitored 8 major categories and 20 varieties of 3000 key retail enterprises.

Countermeasure 1: create "entity shop + shop" mode

There are three problems facing store rents, labor costs and sales deceleration.

According to the data released by Ai Rui net, in 2011, the size of China's clothing online shopping market reached 145 billion 500 million yuan, of which B2C clothing network shopping market scale was 30 billion 600 million yuan, accounting for 21%.

Although C2C still occupies most of the apparel online shopping market, the share of B2C market is 7.4% higher than that of 2010.

Fangzheng securities commented: "in 2011, the scale of clothing online shopping market increased by 61.1% compared with 2010, and the market share of B2C increased year by year. It is expected that China's clothing online shopping market will continue to maintain rapid growth in the future."

However, the era of the most profitable electricity supplier has passed. Now there are many businesses and fierce competition, and logistics costs are also rising.

Strategy two: shorten the production cycle.

Many service enterprises try to pform like fast fashion clothing enterprises like H&M and ZARA, and increase the investment in research and development, shorten the production cycle and speed up the updating of products.

According to She Xujin, "now that the environment is in a slump, the clothing industry is indeed a bit bleak in the first quarter, and the market expectations are not very good. We believe that the most fundamental thing is to enhance the brand reputation and increase the research and development of products. In terms of specific operation, we can take the quicker introduction of new products and prepare the fabrics in batches to produce them in batches."

Zhang Wenhui, general manager of baseball boy, told reporters: "in the face of the overall decline of the industry, we have many preparations. First, in product research and development, such as attracting more professionals to enter the market, making Market Research for consumers, and developing targeted products for their needs; second, production, by managing and integrating the resource chain, shortening the production cycle for 15 days, reducing the replenishment cycle by 15 days, enhancing digestibility and inventory turnover cycle; third, at the end of last year, increasing the number of self operated stores, increasing the support for agents, reducing the cost of agents, and jointly facing the bad situation with the agents this year."