Tmall Double 11 Clothing Category War Situation New Sharp Brand Into Black Horse Shop Broadcast More Than 100000 Times

It is reported that the new brand has become the black horse of tmall double 11 this year. During the "double 11" period, new fashion brands such as ubras, bananin, cos, Dr. Martens, etc., broke out and entered the "100 million yuan club".

This year's tmall double 11 has become a driving force for the transformation of "factory goods" to "brand goods" in the industrial belt. Among the 281 producing areas and 45000 small and medium-sized businesses of tmall clothing industry belt, 2.5 million Changshu down jackets, 6 million Zengcheng jeans and 100 million pairs of Zhuji socks were brought in Up to now, Guangzhou Women's wear, Quanzhou men's wear, Wenzhou shoes and boots, etc. are among the "billion yuan origin" ranks.

Taobao live broadcast provides growth momentum for clothing businesses. During this year, Adidas and Adidas broke a record of 6.1 billion brand turnover. This year's tmall double 11, live upgrade to become the main position of the brand, so far, clothing businesses have launched more than 100000 shows.

After the sales boom on November 1, it has become a common phenomenon that businesses are busy delivering goods and replenishing goods at the same time. Alibaba's rhinoceros intelligent manufacturing factory took part in the double 11 for the first time this year, combining six rabbit, her own words, Mr. cotton and other brands to pilot the "pre-sale and then production" mode to achieve zero inventory. Some brands perfectly accepted the two waves on November 1 and November 11, and completed the production and delivery within 48 hours.

After the epidemic, people love life more, pay attention to health, enjoy themselves and experience new things. Among the 1.1 billion brands of tmall, there are 23 outdoor brands.