The Theme Forum Of "Discussing The Future Development Of Fashion In Post Epidemic Era" Was Held In Huzhou Silk Town

The impact of the epidemic has accelerated the transformation and upgrading of the textile and garment industry, and put forward higher and more professional requirements for the development and service mode of the industry and enterprises. Under the new normal of the epidemic situation, only enterprises with new development ideas, strong innovation ability and good at keeping pace with the times can seek opportunities in crisis.

Finding the right direction and empowering the development of enterprises

In order to help enterprises sort out the industry trend, guide enterprises to innovate and upgrade, and boost their confidence in development, a fashion forum with the theme of "post epidemic era, jointly discussing the future development of fashion" was held in Yichuang workshop of Huzhou silk town cultural and creative market on August 20.

The event is sponsored by the Bureau of culture, radio, television, tourism and sports of Wuxing District of Huzhou City, and undertaken by Huzhou silk town and Huzhou xinhongli Industry Development Co., Ltd., Huzhou silk fashion branch of Zhejiang Fashion Industry Federation, Huzhou base of Zhejiang fashion industry industry integration alliance, new era national image, silk culture and digital fashion industry industry innovation integration alliance, and Zhejiang University of technology National image of the new era, silk national costume and national ceremony research and development center. The event attracted more than 50 people from Zhejiang SHANGZHENG textile, Zhejiang Kewang textile, Shaoxing huanpei textile and other well-known enterprises, as well as silk town enterprises such as canhuaniang and mormen cultural innovation.

The forum invited Ji Xifeng, member of the Party group and deputy director of Wuxing District Bureau of culture, radio, television, tourism and sports, Chen Jianzhi, a graduate supervisor of the school of design of Taiwan practical University, general consultant of the textile and garment industry innovation platform in the Yangtze River Delta, and Chen Jianzhi, an expert lecturer in the supply chain of Alibaba / Taobao University, and other relevant personages to discuss the fashion development trend in the post epidemic era from the perspectives of academic research results and business And enterprise marketing channel.

Grasp the rhythm and optimize the business environment

Enterprises are the main body of market development and the core of promoting the development of market economy. Whether the management services are in place, whether the supporting functions are complete, and whether the industrial environment is good directly affect the development motivation and innovation vitality of enterprises. For a long time, xinhongli has created communication opportunities for the enterprises settled in the silk town through a series of industrial service activities such as industry forum, fashion salon and policy propaganda, and constantly optimized the business environment of the town. At the same time, the town's unique geographical advantages and the development mode of its characteristic textile industry chain have always attracted the attention of experts in the industry. Everyone is paying attention to the silk fashion industry platform and design industry chain closed-loop ecosystem built by the silk town.

At the activity site, Li Huiming, the industrial director of xinhongli, introduced the industrial planning and operation development ideas of the silk town, and emphatically introduced the planning of the innovation complex and surface auxiliary materials center, the operation mode and innovation advantages of the silk town industry comprehensive service platform, and gave a detailed introduction to the participants, which was highly praised and recognized by the participating enterprises 。

Support for the development of precision service enterprises

The impact of the epidemic on the market is unprecedented, but it also brings opportunities for cooperation and development, as well as opportunities to meet the new era and new technology.

On the spot of the activity, Mr. Chen Jianzhi, with the theme of "a new fashion silk channel in the post epidemic era", delivered a keynote speech from the following four aspects: "the overall situation of the fashion industry in the second half of the year, new fashion e-commerce companies riding the wind and waves, how to face consumers with commodity to C, and how to expand new customers for product to B". Mr. Chen Jianzhi focused on the development of fashion industry under the new normal of epidemic situation, combined with successful cases of the industry, analyzed from different levels, and brought sustainable business solutions for business operators.

Mr. Chen Jianzhi said that in the second half of the post epidemic era, we have to finish one year's work in the second half of the year and earn back the lost performance share in the first half of the year. In the tide of fast fashion and quick response, fashion industry peers are speeding up the establishment of "fabric design production Omni channel sales" small order quick reverse inventory supply chain closed-loop, turn over the new style of the order, and reduce the inventory according to the sales volume, which has gradually become the fashion industry Standard configuration for performance improvement.

In the interactive question asking session, the participants actively conducted in-depth exchanges on popular trends, marketing channels, customer service, channel empowerment, model innovation and other industry focus issues, and experts at the meeting answered and shared them one by one. Through the exchange of the forum, it further enlightened the thought and broadened the vision, which will provide a good reference for enterprises in marketing and channel development in the post epidemic period.

Gather people's hearts and act steadily to plan for the future

In the face of the impact of the epidemic, all parties in the silk town actively take the responsibility, help and coordinate enterprises, link industries, build platforms, and constantly innovate work ideas and methods.

After the forum, Zhao Fangyuan, deputy general manager of xinhongli, said that planting a good parasol tree would attract Phoenix to live. The silk town has a solid industrial foundation, generous support policies and diversified cultural integration. The project presents channel synergy effects from business incubator to design and R & D, from industrial innovation service to operation mode replication, from brand communication to brand marketing, as well as cross-border integration, technology integration and service innovation of silk town. The bugle has sounded. In the future, we will take a steady step, join hands with small town enterprises to break the waves, and contribute to the new journey of building "important window" in Zhejiang.