In A Week, Even Two Cities Gap Opened Their Stores In Zhengzhou And Shaoxing For The First Time.

In May 28th, the leading retailer of global retail apparel Gap opened its first store in Zhengzhou. This is the first time that the American casual wear brand has been opened in Henan, known as "the hinterland of Kyushu and the thoroughfare of ten provinces". Zhengzhou has also become the newest city in the Greater China region.

The newly opened Gap store is located on the first floor of the outlets in Jiayu Town, Xingyang, Zhengzhou, with an area of nearly 700 square meters. It will sell a full range of products covering men, women and baby children.

"Zhengzhou is a famous historical and cultural city in China, and is a capital city with tens of millions of population. Its economic development has good momentum and great potential." Steven Sare, executive vice president of Asia retail business and general manager of Greater China, said Cape group. "We are very pleased that the Gap brand can land in Zhengzhou, bringing our high quality products and its casual and optimistic brand style to more Chinese consumers."

The new Zhengzhou store is the sixth new store opened in more than a month following the resumption of Gap's operation in the Greater China region in April 21st. It is also the second new city that Gap brand has entered in China in a week. A week ago, Gap first entered Shaoxing, Zhejiang, and opened shop in Shimao square. The brand recently opened several other new stores in Shanghai, Chengdu, Shenyang and Chongqing to further consolidate the local foundation.

Gap Inc., a leading global retailer in Gap, was founded in 1969 in San Francisco, USA. It focuses on providing fashionable, modern and high-quality American clothing, accessories and personal care products for men, women and infants. It is regarded as the pronoun of classic American style in the world. Its brand owns Old Navy, Gap, Banana Republic, Intermix, Athleta, Hill City and Janie and and so on. Its brand products are sold in over 90 countries and regions worldwide, and net sales in the 2019 fiscal year are 16 billion 400 million US dollars.

Among them, the Gap brand entered the Chinese market in 2010, began to open stores in Beijing and Shanghai, and synchronized online shopping mall, the first time in the world's more famous clothing brand online business in China. After 10 years of steady development, the Gap brand now has more than 200 stores in about 40 cities in the Greater China region, covering Shanghai, Beijing, Shenzhen, Guangzhou, Taipei, Chengdu, Hangzhou, Nanjing, Xi'an, Wuhan, Chongqing and Wuhan and other large and medium-sized cities, including three or four cities, such as, ",", "and".

In addition to offline stores, Gap brand carries out online business through the three official platforms, such as Tmall's official website and Tmall, so that consumers can buy their iconic casual clothes anytime and anywhere in a multi-channel and all-round way.

Over the years, the Gap brand has been widely favored by Chinese consumers. Its jeans, khaki trousers, children's wear and sweater are more durable products.