India'S Largest Business Group Began To Sell Overseas Luxury Goods

Tata, an e-commerce platform to be launched by Tata Group of India CLiQ， At present, it has reached cooperation with Genesis, a luxury goods distributor, and has obtained the exclusive online sales rights of Coach, Burberry, Furla and other brands in India.

Tata said that the cooperation with Genesis has proved our determination to provide users with high-quality products. We will purchase goods directly through brand names and focus our cooperation on products that have not yet entered the Indian market luxury goods Brand. Genesis will also use Tata CLiQ expands its sales channels to meet the increasing purchasing power of users.

It is reported that, Tata It is the largest commercial group company in India, founded in 1868. Its business operations cover seven fields: communication and information technology, engineering, materials, services, energy, consumer products and chemical products. It has more than 100 operating companies, offices in more than 100 countries on six continents, and provides products and Service export 。

Last week, Tata Group announced that it would launch its e-commerce platform Tata CLiQ for consumers on May 27, 2016. The platform will initially cover shoes, clothing and electronic products, and will gradually add new products in the future.

Related links:

On the surface, the international luxury giant and Alibaba seem to be tit for tat, as evidenced by the withdrawal of Alibaba's membership by the International Anti Counterfeit Coalition (IACC) under the pressure of various brands.

On April 13 this year, Alibaba, a Chinese e-commerce giant, announced to join the International Anti Counterfeit Coalition (IACC), which triggered resistance from many international luxury brands. First, Mike Coles, an American luxury brand, withdrew from the IACC in protest. Then, Gucci, a luxury brand, boycotted it by withdrawing from the alliance. Although the International Anti Counterfeit Alliance claims that Alibaba's participation conforms to the process specifications. However, Gucci said that on the issue of combating counterfeit products, Gucci did not want to sit at the same table with Alibaba, so after the International Anti Counterfeit Alliance accepted Alibaba as a new member, Gucci decided to withdraw from the organization.

Subsequently, the International Anti Counterfeit Alliance received an anonymous email requesting the Alliance to cancel Alibaba's membership in the organization, and said that if not, a large number of members would withdraw from the organization. Finally, on May 14, the organization announced the revocation of Alibaba's membership on the grounds that "global brands are worried about Alibaba's commitment to crack down on counterfeiting".

However, other news shows that the fact does not seem so bad. Luxury brands are not simply indifferent to the Chinese e-commerce platform. Recently, Hong Kong reported that luxury brands have moved to online stores to develop the Chinese market. The latest example is that Gucci is considering taking this step. Before that, Chinese e-commerce had already made a strong entry into the luxury market, selling dozens of high-end brands such as Giorgio Armani and Fendi. At the same time, the Swiss watch brand IWC also began to sell products on WeChat, the most popular social tool in mainland China.