Herm S'S First Quarter Revenue Growth Is Worrying.

Hermes, the world's top luxury brand, has surprised many people in its 2015 fiscal year report. However, Hermes has recently released a quarterly report.

It is reported that in the first quarter, compared with the previous fiscal year, the group's revenue rose to 6.1% euros, to 1 billion 190 million 700 thousand euros, but compared with the 1 billion 350 million euros expected by the market, it was obviously less than expected. In addition, the group said that the same store sales had been recovered, and the European market registered an increase of 11.6% by region.

There was a 3.9% increase in the Chinese market.

although

They still outperform their peers, but rely mainly on them.

Pulling growth also makes the industry more worried about the prospects of the luxury goods industry.

However, due to the considerable profitability, Hermes has increased by 2.7% at the earliest and 312.15 euros in full daily.

However, on the other hand, the group's revenue is also slowing down, and there are different decreases in the global market.

Only French sales continued to pick up, a 5.6% increase.

Moreover, according to the category, the growth of the group depended on the leather products department's strong growth. In the first quarter, the leather goods and equipment department increased 15.4% to 590 million 600 thousand euros over the same period, which is better than the market expectation.

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People who used to be the main force of overseas consumption always liked rigid luxury consumption, especially young consumers.

However, with the passage of time, the rational consumption of consumers has also become the mainstream.

According to foreign media research, Chinese consumers are beginning to fend off high-end fashion accessories such as handbags, jewellery and watches, while focusing more on overseas luxury consumption.

And it is very interesting that Chinese consumers will choose the local high-end products according to the different countries and regions they visit.

According to the survey, the consumption behavior of Chinese overseas tourists has shifted. "Recently, it is not very likely to buy large items such as luxury handbags, jewellery and watches" overseas, but by contrast, the current consumption trend has changed to buying cosmetics, clothing, electronic products and souvenirs.

Perhaps because of the continuing downturn in the economy, while more consumers are consuming less, they have learned to examine how much consumer demand can satisfy their personal lives. Therefore, the high-end necessities have become the focus of tourists consumption.

However, relatively speaking, more willing to travel to Japan and Korea market tourists, but also contributed to the growth of the Asian market, the beauty makeup of Japan and South Korea has led to the rapid development.

Nevertheless, rational consumption is still the mainstream of advocacy.