Stan Smith: The Overlord In Sports Shoes

To mention the simplicity of the fires in recent years

Stan Smith is definitely the overlord, and other brands like the Common Projects, Axel Arigato and so on have also been introduced.

But a Swedish brand called Eytys has been popular in Europe in recent years, and it may also be your favorite.

Bloggers and celebrities love each other.

It looks a bit like Keds with a thickened sole, Eytys canvas and canvas.

The shoe heels have a very wide Purple Label.

Wax face laces and brass shoelace buttons, insole with cork material...

That's the same thing as those big sneakers.

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Recently, they opened a brand new flagship store in the heart of Stockholm, Sweden, which may not be the same as those you usually see. The brand has a clear view of clean and minimalist aesthetics.

Neat and gray dominated monochrome space, plus marble ground and Scandinavian design, looks good.

The design inspiration comes from the postmodern Japanese designer, Shiro Kuramata, who specializes in interior design and furniture design, and Spanish sculptor Xavier Corbero.

The latter built a maze of habitation in the suburbs of Barcelona:

Xavier Corbero's home

Eytys flagship store corner

Eytys is undoubtedly a successful example of independent brand entrepreneurship. In April 2013, two Swedish kids Max Schiller and Jonathan Hirschfeld were founded in Stockholm, and the annual income in 2014 reached nearly $2 million 500 thousand. To know, Eytys did not find any investors, and two founders produced 70 thousand kronor (almost 1 Wan Meijin), plus the 60 thousand kroner provided by a local loan institution.

And for a long time, there was only one "Mother" shoe.

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After graduation, Jonathan Hirschfeld, who started the investment banking business at Cr DIT Agricole, said that all the money was spent on producing samples and the first series - "this is good because we are not wasteful, and the lack of sufficient funds can make us spend more money on every penny."

Does the style of Eytys remind you of another Swedish brand Acne Studios? Yes, another founder and designer of Eytys, Max Schiller, has worked in the ACNE menswear department for 8 years, and is familiar with simplicity and freshness.

In the beginning, they found their favorite shops and visited them one by one, hoping to be stationed in them. Fortunately, most shops liked their designs and began to cooperate.

Soon, Dover Street Market, Opening Ceremony, Colette, Net-a-porter, Ssense, etc. the world's most popular online and offline select shops are selling Eytys products.

It was not until August 2014 that it opened its first physical store in Stockholm.

Of course, they are not only the classic models of those shoes, but also some printed, highly cooperative and cooperative shoes are listed on the market.