How To Break The Electricity Supplier &#34 In The Joy City? Besieged City &#34?

With the continuous development of modern retail industry, shopping centers have become an important place for offline consumption, and the upgrading of Internet technology has made people's consumption concepts and lifestyles constantly changing.

People began to ask, how will the real business deal with the changes brought by the Internet?

In November 19th, COFCO joy city hosted the "business focus customer value summit and joy appreciation 2015 annual customer appreciation conference". Han Shi, executive director and general manager of Joy City, released the future development strategy of Yuecheng city on behalf of the joy city commercial management team, elaborated the connotation and denotation of the "comprehensive service platform", and described a commercial value picture of the joy city.

Yueheng city passenger traffic grew by 15.1% over the same period last year, and sales increased by 32.9% year-on-year, representing a 14% increase over last year's "double eleven" period, including sales in Shenyang and Yantai with over 70% growth.

Chaoyang Joy City in the "double eleven" period launched the "honest copy number", "go out about the benefits, you pay the bill" and a series of activities, Xidan Joy City linkage Xidan business circle launched "double eleven" activities.

Once again, data show that real business still has strong vitality.

However, this does not mean that we can ignore the impact of the development of the Internet on physical commerce.

With the rapid development of Internet, the interaction between the three people, information and commodities has been changed.

It not only innovated people's social mode, consumption mode, ideology and behavior habits, but also brought about changes in information supply and demand, presentation, contact habits and acquisition methods.

The change of people and information has led to the alternation of commodities, including product design, distribution channels, logistics channels, settlement methods, and supply management.

We know that people, goods and information are the three elements of the consumer economy in the Internet era. When the three elements change, business operations and

More profound changes will also take place.

Changes in the consumption side, on the one hand, have led businesses to change. On the other hand, they will also put forward new demands for the comprehensive capabilities of real businesses.

Offline, businesses hope that the business positioning of the entity is more precise, the customers are more stable and stable, and can create a unique business environment with more customers' ability. Through more meticulous operation and management, we can help businesses improve their performance. On the line, the openness of the new sales platform will enable businesses to expand new sales channels, with convenient payment and settlement, meticulous service and more secure resource integration.

The change of the three elements of consumption economy first affected.

For business needs.

The convenience of online consumption has gradually fostering the dependence of consumers on the Internet. At the same time, because of the change of consumers' social style, their experiential demand for offline has increased, which puts forward a clearer demand for the segmentation of real business scenarios.

In the future, only by combining online and offline can we make full use of the dividends brought about by the change of the Internet.

Offline space will carry more experiential, unique and differentiated shopping needs. Meanwhile, online space will achieve exponential growth in terms of convenience and convenience in mobile services.