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Gucci Launches New Official Website With New Action

2015/10/20 22:03:00 34

GucciOfficial WebsiteBrand Strategy

Gucci (Gucci) has another big move. Following the replacement of creative director by Gucci (Gucci) in December 2014, Gucci (Gucci) has revised its official website so as to face customers with a younger look.

at present

Gucci

(Gucci) the new official website has been launched in the US and Canada, and is expected to land in Europe, Australia and Asia in 2016.

It is understood that in addition to updating the official website, Gucci (Gucci)'s products, advertising and

store

There will also be a series of changes, and now the official website has been launched on the new line.

Revision page layout

Gucci (Gucci) is expected to shape Gucci (Gucci) into a younger and more fashionable style with the support of the new creative director, Alessandro Michele.

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Ms. Pascale Mussard, the creative director of Hermes Petit h, invited Japanese artist Omaki Nobutsugu (Shinji Ohmaki) to create artistic installations in Hermes store on the left bank of Paris on 19 to 24 October 2015.

"Critical gas, flow and existence" is an experimental work.

Large volumes invite viewers to interact with their works of art so that visitors can immerse themselves in the scene, thus actively exploring questions, feelings and ideas.

The great volume extension created the theme of "mobility and existence" for Hermes, as a new chapter in Liminal Air.

The theme consists of three waves of undulating gauze, hanging between two giant wooden houses in the shop, winding from the roof to the ground.

Mr. Shen's daring creativity challenges light and shadow with the opposite idea. It not only challenges our frame of observing the world, but also raises questions about illusion, reality and subjectivity.

Gauze is like a moving "cirrus cloud", which is still at rest, sometimes floating.

Together, they are undulating air, light and matter. They are lifelike, unpredictable and slow to fluctuate in stores.


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