Adidas First Quarter Sales CEO Satisfaction

The latest news from Paris has benefited from its strong sales in Western Europe and greater China. Adidas Sales are rebounding in the first quarter. In the North American market, which had lagged behind rival Nike and Under Armour, brand sales also increased rapidly.

In the first three months of March 31st, Adidas reported a net profit of 221 million euros ($249 million 400 thousand), up 8.2% from a year earlier. Group sales increased by 17.3% to 4 billion 80 million euros ($4 billion 610 million). Excluding exchange rate effects, revenue increased by 9%.

Combined sales of Adidas and Reebok grew in the global market, except for Russia, where revenues fell by 3%. The gross margin of the group remained unchanged at 49.2%, mainly due to the fact that exchange rate The negative effects of fluctuations and high import costs are offset by the positive effects of optimizing product and price mix.

Adidas's annual revenue target has been confirmed. On the basis of a constant exchange rate, the annual sales volume of group 2015 is expected to reach a median growth rate, while net income is expected to grow by 7% to 10%.

The company said, "although the future economic outlook and the Russian consumer spending are highly uncertain, our continued growth in consumer confidence in most parts of the world is a guarantee of our positive sales development."

Adidas CEO Herbert Hainer said he was satisfied with the first quarter performance, especially after the trough of the fourth quarter of 2014. In March, the company proposed a grand growth plan of five years and is committed to increasing investment in marketing and retail terminals to increase its investment. market Share.