Suning'S Internal Work: Optimizing Logistics With Big Data

"If the above technology is only involved in the front end of the retail market -- the consumer side, then logistics can be regarded as one of the internal skills of big data in the backstage. That is to say, how to select a product with the shortest time, the fastest speed and the shortest path is very critical for the delivery speed of logistics. That is to say, how to do more efficiently in the allocation of goods, the scheduling of bus routes and the planning of the whole route, on the one hand, let users have a good shopping experience, and on the other hand, they can effectively control the cost. Based on these two aspects, we also have teams to do data mining and optimize algorithms and models. Suning IT headquarters relevant responsible person said.

Obviously, Suning's logistics system has been upgraded to a very competitive level under the support of big data. The above official held a case in Suning. Last year, iPhone6 launched the first day in China. Suning analyzed and applied the big data to forecast the purchase behavior of consumers, so as to ensure that the courier would deliver the goods from the nearest stores, thus greatly reducing the delivery time. The data showed that the fastest record on the day was half an hour's delivery. Meanwhile, Suning also provided on-site inspection and film service, which made Ms. Wang of Shanghai Changning District the owner of the first genuine iPhone6 in China.

In the view of the person in charge, Suning's backstage technology accumulation has been able to provide consumers with a very good shopping experience, and the intuitive experience of logistics is that the distribution speed of logistics is very fast. However, with the continuous expansion of Suning in the category, the system needs to be constantly optimized, especially in some relatively non developed areas. We need to find better technical means to make a more efficient use of resources and provide consumers with a higher level of service.

Suning IT headquarters official told reporters: "Suning has always been built is a kind of data culture, that is, using data to speak, using data to guide." In Suning, there are two sentences that are most often mentioned. One is to talk with data. The two is to use data to guide the way.

As a result, Suning's data department needs to provide multiple services to the business department. The first is report service, that is, real-time interaction analysis, providing real-time, abundant and accurate data support for the operation Department to help all operations departments to speak data. "For example, do you do an activity, do you evaluate the activity well? OK, you just need to take the data out of the flow directly and get the data out of the flow. Has brought traffic, brought about the quality of the flow of what, at a glance.

The second is Engine services The meaning of the engine is that it can use the technology of big data to drive the business of the front desk. The difference between it and report reporting is that it has been directly embedded in the production and operation activities of the enterprise, and the data coming out will directly affect the whole business of the enterprise. "A simple example is that users put a product into a shopping cart on suning.com, but he may not really buy it. At this point, we can find out the reasons why customers do not buy it through real-time data detection and data collection, and then optimize our service according to the result of data analysis." "By virtue of reality. data And the scientific model, its accuracy and the possibility of using it in business will be even higher. " The person in charge said.

In fact, Suning didn't just stay in the use of big data. Report service Or engine services, but after these services, and ultimately the results of feedback from the business system, to see whether the degree of data intervention is appropriate. "This is actually a closed loop of data. It is a system of positive feedback and iterative optimization." The foregoing person in charge said.

Therefore, in Suning, the depth of data and business integration is, on the one hand, the degree of involvement in business processes. On the other hand, a scientific evaluation system is used to evaluate the effectiveness of data engines.

At present, Suning's data Department has directly butted with the business departments. This year, Suning will open up the ability of big data to the public through cloud services. "What needs to be emphasized is that Suning is an enterprise that established" data safety specification "earlier in domestic enterprises. There is a series of strict specifications for data sensitivity, and data used publicly are cleaned and desensitized after data cleaning. The person in charge told reporters. It is worth noting that Zhang Jindong, chairman of the CPPCC Committee as chairman of the CPPCC Committee, has personal privacy and security proposals in recent two years. This reflects Suning's high regard for this issue and its forward-looking concern.