Division Of Volatile Organic Compounds Vocs Pollution Prevention Work Exchange Meeting

China Leather Association will participate in the VOCs meeting on volatile organic compounds pollution prevention and control of the Ministry of science and technology of the Ministry of environmental protection.

Prepare for the environmental related "13th Five-Year" plan.

The conference was attended by the China Textile Industry Federation, the China Textile Engineering Society, the China printing and dyeing Association, the China Furniture Association, the China Environmental Protection Industry Association, and the China Interior Decoration Association. The meeting was chaired by Liu Hongzhi, deputy director of the science and Technology Standards Department of the Ministry of environmental protection.

Lu Hua, deputy director, introduced the leather industry.

The sources of volatile organic compounds are introduced. The sources and types of volatile chemicals, the types of adhesives and the production of corresponding organic compounds, and the treatment and emission of workshops in the shoemaking and bag industry are introduced. It is necessary to work out the air quality emission standards for subdivision workshops. It is suggested that the present situation of different requirements for the use of adhesives and other substances in leather products of different categories and processes should be considered, and the limits should be set scientifically and reasonably, so as to promote the healthy and sustainable development of the industry.

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According to Samsonite's 2014 results, the net sales growth in Asia, North America, Europe and Latin America was 18%, 22.9%, 10.4% and 15.6% respectively, and the growth rate in the Chinese market was 18.7%.

For the Chinese market, Samsonite wants more. In 2014, there were 3 billion 610 million domestic tourists in China in the whole year, and 1 billion 120 million outbound tourists, an increase of 15.4% and 18.7% compared to 2013.

In the view of Ma Ruiguo, President of Samsonite Greater China, the luggage market has entered a period of rapid growth.

Although not much news, the luggage market did not seem so calm.

In addition to Samsonite's old rivals Rimowa and Tumi, some famous luxury brands have launched thousands of yuan to travel boxes in China, attracting consumers with brand value added.

Samsonite's practice is to weaken the positioning of "luxury goods" and greatly adjust the brand strategy.

"We will be a multi brand and multi-channel strategy in the future.

We use different brands to meet the needs of different consumers through different channels. We have dabbled in high-end business travel, leisure travel, urban life work and outdoor activities, and even shell products including iPhone and iPad.

Ma Ruiguo told the "financial world" weekly that in addition to keeping up with the position of business travel, another direction for Samsonite to grow is from emerging markets. Since its launch in Hongkong in 2011, the main consumer group is the luggage brand of business travelers, and has begun to enter more market segments through the addition of sub brands or acquisitions.

For Samsonite, this is a wise move.

The demand for the Chinese market is very diverse. In the high-end market, Samsonite is already the best selling brand, occupying most of the important positions of airports, department stores or outlets.

In the middle and low end market, American Tourister also performed well, which is the main source of Samsonite's growth in China.

In Ma Ruiguo's view, it is also the reason why the brand is successful that it is younger in product design and penetrated into supermarkets and other channels.

Further up, there are Samsonite Black Label targeting high-end business travellers and Hartmann, which is positioned as light luxury.

The Samsonite Red product line, launched in 2011, is a supplement to urban consumer groups, targeting young people who have just started their career.

In addition, Samsonite is also looking for new trends in the changing consumer.

For example, in the past, people preferred boarding boxes, but now the medium size (24 inches) boxes are more popular.

Backpacks are also popular at the moment, because everyone needs to use their cell phones to release their hands. "

According to Ma Ruiguo, from the regional market, the US market has a higher demand for the function and can give a concession to the appearance.

Chinese consumers not only have high requirements for appearance, but also have higher requirements for some internal parts.

Samsonite will also make adjustments to the characteristics of different markets.

For the impact of e-commerce channels on traditional channels, Samsonite's response strategy is to buy different products from different channels.

The "Engenero" suitcase sold on Jingdong is a product line that can not be purchased under the line. This strategy avoids the brand competition of its own brand.

But even with diversified channels and supply chain networks, it is not easy to control diversified brands in such fragmented markets.