Pathfinder: Learn To Regard Traditional Industries As Resources.

In March 29, 2014, more than 3000 entrepreneurs gathered at the Beihang University gymnasium. Amid the cheer, the first "dark horse Games" held by entrepreneurs was successfully concluded.

As one of the eight branches, the tourism branch also achieved good results in the sports meeting.

Sheng Faqiang and Zhen Hao are here.

Zhen Hao remembered that the first thing to see Sheng Fa Qiang was in the video that he sent back to help the tourist club. Sheng Faqiang, who couldn't come to the sports meeting in person for personal reasons, sat on the helicopter to cheer up the members of the tourism branch and sent this video from abroad.

At that time, two people simply communicated through mobile phones.

After the arrival of Sheng Qiang, in order to discuss the follow-up work of the tourism branch, he invited the Executive Committee of Zhen Hao and other tourism sub committees to have two meals. In the second half of the year, the tourism branch organized activities to visit the Pathfinder, that is, six months ago, two people began to explore the possibility of cooperation.

For this cooperation, Sheng Qiang summed up three matches: character, culture and business.

Zhen Hao also said that when he visited the Pathfinder's activities, he heard that he was very infected after telling his own business story and felt that the pathfinder was "pragmatic and had dreams."

What Sheng Faqiang appreciates is that Zhen Hao, who has worked in the tourism industry for nearly 20 years, is deeply aware of the travel industry's cognition, understanding and Internet based thinking.

"We call partnership growth," Sheng said. "I believe that after the strategic planning is highly consistent, the running time between the two sides will be relatively short and smooth."

Yi you world is a O2O integrated service provider located on tour. Based on the self-developed ETS system, it quickly integrates the upstream and downstream retail end resources, and builds a procurement and distribution platform for travel products. In 2014, the platform revenue scale was nearly 700 million yuan. At the same time, it also accumulated rich resources of travel products suppliers and high-quality offline retail stores, personal travel consultants and other resources.

According to the future development strategy of Pathfinder, the user will be the core of the future to build an ecosystem of outdoor products, travel services and large sports blocks.

These three plates are relatively independent, and interrelated and share data. In the ecosystem of Pathfinder, 3000-5000 user data will be formed in outdoor products, large sports and travel plates, together with the support of big data users to jointly nurture the common growth of these plates.

For this investment cooperation, Sheng Fa believes that it will facilitate the Pathfinder to make full use of the advantages of Yi you in the travel system platform, the upstream and downstream resources of the supply chain, the basic user base and so on, and quickly lift up more subdivision and vertical travel products and services, and form a synergistic integration with resources, talents and other outdoor travel business units such as its green field, extreme beauty and Asiatravel, so as to form a more reasonable outdoor travel industry cluster, and explore a new important source of profit for the medium and long term development of the Pathfinder.

In relation to equity relations, after the strategic investment of the Pathfinder is easy to travel around the world, Yi hang team still maintains its independent operation. In addition to the status of the chairman, Yi Hao will also serve as the vice president of the joint venture company and the general manager of the tour business group.

Sheng Faqiang revealed that after the establishment of the ecological system, the Pathfinder will carry out the platform strategy at the same time.

In planning, they will invest 3 billion in the sports industry and tourism industry, and at the same time set up an investment buyout fund. This year, they will also make capital preparations through the issuance and financing, and intend to hatch more Internet segments.

。

At the same time, after the strategy is made up, the organizational change of the Explorer will follow up synchronously: the platform of cultural supply and capital support of the board of directors and management of the company. On the platform, they will carry on the internal marketing, the new business division, and the hatching and participating in many other ways.

"

After 15 years of development, the industry is already the absolute number one. We are also doing this strategy to expand our strategy.

For example, fishing is a way of outdoor sports. How to do this field? First, we will first find a company with internet genes.

Or the synchronous development of holding, supply chain departments will synchronize the corresponding supply chain resources and follow up products synchronously.

Together with the media and sports resources we accumulated before, the Internet Co will grow very fast.

"For startups, if your industry has Internet ecosystem development, you may as well integrate and share resources with them.

In the Internet age, some people say that traditional enterprises will die. I do not think so.

The Internet is nothing more than a kind of thinking or method. As long as the foundation is good and the thinking is fast following, the traditional enterprise can encourage innovation and entrepreneurship. It will burn like a fire. "

"I find that when many entrepreneurs talk about traditional industries, they bite the bullet and say that we want to subvert, we want to destroy, let us feel very scared, very worried," Sheng said. "I think we should change our thinking, take traditional industries as resources, as objects of integration. At this time, your vision and your growth efficiency may be fundamentally changed."