New Pattern, Touch Consumption Change, The First CHIC Autumn Exhibition Will Be Held In Shanghai

Following the move to Shanghai in March this year, China International Apparel

The CHIC will re launch its new layout and will debut the autumn exhibition at the National Convention and Exhibition Center (Shanghai) on October 13~15.

The appearance of autumn exhibition not only meets the changes of consumption and market, but also opens a new pattern of CHIC spring and autumn two seasons.

The formation of diversified consumption consciousness

In recent years, with the increasing popularity of clothing and clothing brand recognition, a more perfect consumption concept has been established.

The choice of products is more rational, not blindly follow suit luxury.

Instead, it has crossed the limitations of brands and started from the "heart".

The pursuit of personalized consumption makes consumers willing to spend more time and energy in Mining diversified products, calling for the return of personality across age, region, nationality, design and technology, looking for clothes that can really express themselves.

At the same time, consumers' consumption means and channels have also changed.

The diversification of purchasing channels makes people's fashion consumption no longer restricted by time and space. Its vision and footprint are more than national boundaries, and connect with the world through the development of Internet and logistics.

The change of consumption has broken the original competition pattern. Consumer demand has become the dominant brand development and market layout. All business thinking needs to be traced back to the depth of consumption and market.

At the same time, with the acceleration of the change of the consumer market in recent years, the operation of enterprises needs to be more resilient. It has become an inevitable choice to contact commercial resources and supply chain frequently.

Therefore, CHIC is aware of the changes in the market and industry. For the first time, it has launched the autumn exhibition to enhance the frequency of contact between enterprises and the market. At the same time, the exhibition layout also reflects deep thinking of the industry.

Guiding the exhibition pattern with consumption thinking

The first CHIC autumn show will be urban fashion, BLUE CHIC cowboy, children's wear world, original design,

And clothing, overseas fashion and other six exhibition areas will be re assembled the original clothing categories, while the layout of the electricity supplier exhibition area and China International Garment Procurement Exhibition two new exhibition hall.

CHIC autumn exhibition is not only a continuation of the spring exhibition, but also an unprecedented innovation in the layout of the exhibition. It really fits the change of consumption at present, and takes market change as the starting point of exhibition planning.

For example, the BLUE CHIC cowboy Pavilion divides the cowboy's unique and inclusive single product separately.

This kind of

Yuan's products span the age and nationality, and design and technology are meeting the personalized needs of consumers nowadays.

The exhibition area will gather the brand, accessories and supplies and related industries in the name of cowboys, and build a trade convergence and exchange of experience.

In the original design exhibition area, the rise of young consumers is calling for personalized products. The exhibition area will be aimed at independent designers, OEM design services and SHOWROOM platforms that are interested in expanding the market.

In addition, fashion retailers have been keen to perceive consumers' pursuit of integrity.

CHIC shoes and clothing exhibition area is the specific presentation of this consumption change, and fashion shoes and clothing accessories are important roles in the operation of clothing brand.

Sort out the development context from the supply chain

In addition to the innovation of products and channels, integrated supply chain has become the only way for many garment enterprises to continue to develop.

Now, the voice of rational return of Chinese clothing industry is endless. If the product is the core, then supply chain is the most powerful support for product R & D and market rapid response.

CHIC also focuses on the realization of this function on the way to the multi-functional complex exhibition.

As a result, the China International Garment purchasing exhibition in the autumn exhibition came into being. The exhibition area will become a business platform for ODM processing enterprises to open up domestic cooperation and expand overseas.

At the same time, CHIC autumn exhibition will also open up supporting resources exhibition area in China international garment sourcing exhibition, invite retail equipment, technology and solution providers, build a bridge between supporting resources and brand cooperation, and provide a broad vision for domestic garment enterprises to integrate supply chain.

In addition, the spring joint exhibition held in March this year, the China International yarn and Textile Fair, China international textile fabrics and Accessories Expo, China International Clothing and Accessories Fair (CHIC), CHIC exhibition PH Value China International Knitting exposition, has created the highest level of China's textile and garment industry, the most competitive and influential international platform, serving the whole industrial chain.

And this joint exhibition will continue to the autumn exhibition.

At that time, China's excellent surface accessories enterprises, yarn traders and clothing brands will come together. Internationally renowned producers, traders and branding companies are also coming together to open a new pattern of double supply chain and diversified cooperation for a year.