Look At How Clothing Brands Play Music Marketing.

At the end of the year, all kinds of new year concerts are endless.

Just recently, I saw a piece of news that a senior custom brand in Beijing invited the famous conductor Tan Lihua and the Beijing Symphony Orchestra to help him.

Judging from the carefully selected tracks, the company attached great importance to the concert. Fortunately, the invited customers were very happy to buy it. There was a lot of laughter and laughter in the passage of the concert.

In recent years, the brand of music marketing in the industry is not very small. Apart from Beijing's high-end custom brand, there are Bosideng, Song Li Si and JEANSWEST.

In 2009~2010, Bosideng menswear and its image spokesperson and famous singer Lee Hom launched a series of offline marketing activities during the honeymoon period, including sponsoring the activities of Wuhan, Changshu and Chengdu Railway Station in Lee Hom's "Music-Man World Tour".

Whether from the perspective of public image and popularity, the music marketing of Bosteng menswear brand on Lee Hom is still small.

From the perspective of the "fans economy", we can draw similar conclusions.

Another one is keen on doing.

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It's the women's clothing.

At the end of 2013, he worked with CEIBS to sponsor the "China Europe treaty" concert sponsored by CEIBS (Southern China) in the name of "the night of grace".

In this concert, the organizers invited the "Xiaojuan & dwellers in the valley" band, their fresh and natural music style, and the "Inaction" attitude of the audience so that the audience could not forget it for a long time.

But these beautiful elements are not enough to have a clear relationship with the song. Therefore, in order to enhance the brand's "exposure probability" in the activities, before the concert, he made a red carpet ceremony, and invited the representatives of the leading schools of China and Europe, the Alumni Association of Southern China and the Alumni Club department to join the red carpet show.

As a result, the brand publicity effect of the song has been further improved. People who have witnessed this activity probably will not forget the pleasant memories left by them for a long time.

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Compared to the case of men's clothing and song's clothing, the music marketing of JEANSWEST, a youth leisure brand oriented to young and energetic people, appears to be more accurate and effective.

Combined with the most influential "China JEANSWEST cup casual wear design competition", JEANSWEST will invite popular pop singers every time to act as brand ambassadors.

In recent years, Fei Er band and Qiao Renliang have won more attention for JEANSWEST brand in the group of young consumers after 90.

In addition, a series of online music marketing programs such as "potato music" sponsored by the video website Tudou network, sponsored by the music website "potato music", have taken music as a means to accurately target the target consumers of JEANSWEST. So when the brand of Weiss's contemporaries is beginning to disappear, JEANSWEST's brand image and brand life have been sublimated and extended.