TOMMY HILFIGER Releases The 2014 Autumn Global Advertising Film

The 2014 autumn global advertising film, entitled "La v e en r PE PE", highlighted " Hilfiger family "In the famous American outdoor sports story, through the pursuit of the ultimate pursuit of adventure, to play the unruly feelings.

New York and Amsterdam (July 2014) -- a wholly owned subsidiary of PVH group, Tommy Hilfiger group, has released the 2014 autumn global advertising film of "rope life". The "Hilfiger family", as the core of the brand marketing strategy widely enjoyed by American families, will travel long distances to the Lake Tai Lake on the border between California and Nevada. It will be a fashion example for academics to take an outdoor sport and conquer the natural world. Let's take a look at the wonderful details of the commercials -- the peak coat and snow line wool. Sports jacket Shirts, elastic leather jackets and leather boots with elastic cord, sunset plaid. In order to deal with emergencies, there will be a Saint Bernard at any time.

"The Hilfiger family is coming back this season and will be more adventurous than any other season," said Mr. Tommy Hilfiger, the founder of the brand. "In the autumn series of 2014, we made further innovations in traditional hiking and outdoor equipment to cater for the needs of contemporary urban life. This time we made a unique and unique mix of mountaineering equipment and traditional checker cloth, with the classic iconic British Abraham Moen cashmere. This means that you can walk freely in Aspen country cottage and the city streets of New York.

This "Hilfiger family" is the embodiment of the perfect integration of academy style and wild and uninhibited personality. This film will be modeled by Craig McDean palm mirror and Karl Templer, and will be done by the Trey Laird team from Laird + Partner creative agency to be a very creative director.

"Today, as the global market becomes saturated, the advertising film will again resonate globally." Tommy Hilfiger Avery Baker, the group's chief marketing officer, is full of confidence. "We are going to break the boundaries between traditional print advertising and online social platform advertising. The concept of Hilfiger family enables us to effectively expand the relationship between every quarter and consumers, and expand the global consumer recognition of brands. No matter from traditional media, new media or even terminal sales, audiences will get highly consistent brand recognition. "The adventures of the Hilfiger family began in the hot outdoor American outdoor sport," director Trey Laird said. "Plus this season's fashionable elements that are both rugged and elegant, it's always exciting to focus on this family that is always fresh and innovative."

Taking Lake Tahoe as a photographer, Malcolm Edwards as a hair stylist and Mark Carrasquillo as makeup artist, the blockbuster will also include similar model liners in the past - ArthurKulkov, Julia Hafstrom, BernardFouquet, RJ, Mark, and cable. In order to highlight the spirit of adventure this season, the interpretation of the classic academy and fashion attitude has also increased the number of world-class models. The added models include Malaika Firth, OphelieGuillermand, Lexi Boling, Emma Balfour, RJ Rogenski, Conrad Bromfield, AbiahHostvedt, and a Saint Bernard named "St.".

In order to further enhance the overall aesthetic feeling of the film, the brand founder Tommy Hilfiger has launched a new logo design of the brass concept. The long and fresh brass sensation gives people a dazzling and exquisite fashion sense, and has made a qualitative leap towards the classic red, white and blue design of the original TOMMY HILFIGER brand. The brand new logo creativity will appear in the 2014 fall advertising film, and will also appear in all related brand promotion materials from the display of the store to outdoor advertising.