Choose The Two Details To Join The Clothing Brand.

So, what should we pay attention to when choosing clothing brand? Two details can not be ignored.

Next, Xiaobian will tell you what these two details are.

To examine the profit margins of the brand, it is clear that the purpose of investors joining the garment is to make profits. However, whether the brand can ensure that the franchisee has enough profit space? This is the problem to be solved.

The most direct way to investigate profit space is to inspect the two aspects of production cost and operation cost.

The lower the production cost and the operating cost, the greater the profit margin.

The cost of production must be directly explored from the source of production.

If the production of a brand can be intensive and large-scale, its production cost is bound to be low.

The most direct reflection of the operation cost is the support of a brand to its distributor's regular operation.

The brand can always provide strategic support to distributors for many years, so that distributors can easily operate and reduce operating costs.

Brand history

The first thing to look at the brand foundation and brand vitality is to show the sword, because some brands are very good at doing superficial work now. When the franchisee is attracted by the flourishing appearance, they must remember to use this sword to fight with their opponents.

There is no water in the world, and the brand can not be made bigger. Therefore, the rise and development of the brand must have its history. Understanding its development process will help you understand the brand operators' sense of management, vision and determination.

Nowadays,

In the market, some brands like to label themselves, such as some international brands, such as Britain, Italy and France. They expect to weaken the poor brand foundation with a dazzling foreign brand coat.

Therefore, investors should first refer to the development process of the brand when they inspect the brand.

Because a brand that is vague about its brand development process or simply does not have any external brand promotion events must have some problems with its brand foundation.

Such brand is likely to be a fake brand, or not to create a brand concept, and more is the name of the brand, but in fact wholesale shipping is the main. This brand has no maintenance and management, the market order is chaotic, and there is no sustainable development at all. At this time, investors must shine their eyes and choose carefully.

These are the two details that can not be overlooked when choosing a brand.