The Success Rule Of Clothing Agents

< p > choosing a brand is like marrying a wife, which directly determines whether your family is happy or harmonious. Your wife must at least have the same language with you and must have a common language.

Because you are an agent, the product you represent is your source of income, and also the foundation of your career, so you must carefully choose the brand of cooperation.

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< p > select brand must first recognize its < a href= "//www.sjfzxm.com/news/index_c.asp" > strength < /a >, it is more likely to benefit from running a big brand, but the risk is relatively small. However, the threshold of big brand operation is generally high, the discount of supply is relatively high, the policy of return and so on is often harsh, and you need strong financial strength to support it.

If you do not have enough strength, you will not have the right to have an equal dialogue with the big brands, and you may be at a disadvantage in the negotiation.

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< p > the choice of brand should not only depend on the strength of the brand, but also the brand's < a href= "//www.sjfzxm.com/news/index_c.asp" > potential /a.

You have to understand the management idea of the brand owner, the determination to create the brand, and whether the company has a professional marketing team.

Some enterprises only think that making good brands and making money, and carrying out the psychology of trying to see the brand, do not have any long-term goals.

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Less than P, there has been such a joke in the industry: a brand in Guangdong has been advertising for months in a number of magazines, trying to create a brand. After a few months, it found that the benefits could not work and went back to the previous wholesale state.

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< p > also, you should pay attention to the product characteristics of the < a href= "//www.sjfzxm.com/news/index_c.asp" > brand < /a >, whether it accords with the physical characteristics and habits of consumers in your district.

Many brands of products sell well in the south, and they do not necessarily have advantages in the northern market.

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< p > an agent in Shaanxi has changed three brands within one year. The first brand is too Europeanized because it is not suitable for the product. It has changed after three months. The second brands have been in the market for about half a year, the price is too high, and they can not afford to open many markets, so they have to give up; third brands have just been less than three months, and the manufacturers of the brand have just done the outward processing, announcing that they no longer do domestic products, and the agent has to quit.

In the past year, the warehouse was stacked with three brands of products, which invested a lot of money, but no profit at all. Do you think this agent is tired? < /p >

< p >, so the old saying goes: no best, only the best.

You should choose the most suitable brand for your business.

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