Experiencing The Beauty Of "Metamorphosis" -- The Eighth Jordan Cup China Sports Equipment Design Competition

< p > October 28th, the Eighth China sports equipment design competition finals organized by the Chinese "a target=" _blank "href=" //www.sjfzxm.com/ "> < /a > a target=" _blank "href=" target= "> the designer" < < > > Association and the Jordan sports Limited by Share Ltd jointly held "Beijing Cup" at the club held in Beijing.

A sports equipment design competition, which shows the designer's creative talents in the name of "Metamorphosis", is solemnly staged.

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< p > it is reported that the competition started in March. After several rounds of fierce competition, there were 20 groups of sports: a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > design entries and 19 sets of sportswear design entries.

In the finals, after dozens of professional models, Zhang Han's "metamorphosis Aurora" and Shi Yulei's "D NA" from Beijing Institute Of Fashion Technology were broken out from 594 design works in more than 20 regions of the country. With the creativity of "light and strength combined" and the design of "genetic pformation", the professional judges were conquered. They became the gold award of this year's "Jordan Cup" Chinese sports equipment design competition sportswear and sports shoes group, and each received a cash reward of 30000 yuan.

In addition, there were two silver and bronze prizes, each earning 20000 yuan and 15000 yuan in cash award.

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< p > on the interpretation of the theme of "Metamorphosis", Huang Tao, director of brand marketing at Jordan sports Limited by Share Ltd, said: "crossing the group of symbols left over by history."

"Metamorphosis" has both the excitement of anticipation of new things, and the breakup of the original, pcending the boundaries of time and region, and through cocoon sealing, to embrace hope and pform the future.

In this competition, the judges agreed that the contestants played a high standard and expressed their unique views on the theme of "Metamorphosis".

In the final outstanding works release, the stage show with modern sense and the emotional deduction of many famous models make the audience feel the shock of "Metamorphosis".

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The "P Cup" Chinese sports equipment design competition has been held for the eighth time. The competition has followed the practical concept of Jordan sports "tailored for Chinese consumers". It requires that entries should not only grasp the sports function and conform to the physical characteristics of the Chinese people, but also combine the elements of the time with the sports equipment to create their own design features. For many years, many outstanding design talents have been excavated for the Chinese sports a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > industry, and have become the authoritative sports equipment design competition in the country.

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< p > Jordan sports, as one of the organizers of the competition, has not only promoted the visibility and influence of the enterprise through eight years of sports equipment design competition, but also attracted many young talents to join in, which laid a good foundation for the enterprise to achieve the brand proposition of "spanning and freshman".

As a famous sports brand in China, Jordan sports has always been the leader of sports fashion.

On the night of the competition, Jordan sports also carried out the matrix code Jordan 2015S/S popular trend release.

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< p > the theme of this trend is "integration", that is, the return of time and space and cultural integration.

Jordan sports deeply analyzes the current trend of sports equipment, trying to find the key points of integration and innovation from the popular elements of multidimensional space.

The works released mainly include retro and environmentally-friendly fabrics, adding elements of technological innovation, presenting a fusion style and a simple expression of technology and emotion in the era of sports.

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< p > to express the theme of "fusion", the conference site is presented in the form of "matrix code".

The inspiration of "matrix code" comes from the matrix of the Hollywood, the matrix of the hacker empire.

Through the holographic imaging and HD LED interactive modern video technology, the show creates a sense of integration between modern technology and fashion. Coupled with the emotional interpretation of the top models, it perfectly reproduces the shocking scenes in the matrix of the matrix of the hacker empire, and achieves the perfect integration of the special effects with the costumes.

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< p > Ni Zhennian, general manager of Jordan sports, said that the Jordan cup is about the spirit of Jordan, which is related to sports and goes beyond the young sports brand.

At the same time, we hope that Jordan sports can continue to lead the fashion trend of sports equipment, maximize the design connotation of Chinese sports equipment, and strive to improve the international status of Chinese sports equipment.

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< p > it is learnt that in March 2014, the Ninth "Jordan Cup" Chinese sports equipment design competition will be launched in Beijing. In the World Cup year of "national shouting and passionate release", designers from all walks of life will also perform a wonderful competition for us.

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