Tencent Means Taobao

Trends in the field of e-commerce

Cross boundary B2C

Yesterday, QQ online shopping was formally launched, which forced people to connect it with Taobao mall's recent open platform.

This newspaper reported in September 20th that Taobao mall "incorporated" 38 B2C companies on 19, and Mcglaughlin, new egg, Xiu Xiu, Cuba, red children and shop 1 are well-known B2C enterprises.

Zhang Yong, President of Taobao mall, has said Taobao mall itself is not.

Just after a day, Tencent's new e-commerce platform QQ online shopping was first exposed online.

It is understood that the site's business has begun trial operation in Guangdong.

During the trial operation, there are only 6 B2C enterprises on the platform. Among them, Yi Xun, Holle and diamond are all B2C enterprises invested by Tencent. The other 3 are 1 shops, fan V+ and cosmetics website everyday.

Two big men fight all round

Reporters noted that in addition to Kelan diamond, 5 of the 6 enterprises also entered the B2C platform of Taobao mall.

In the industry view, regardless of the rate or user groups, both sides will face a "spree".

Tencent, which started with instant messaging software, has been developing e-commerce in recent years.

The statistics of the well-known website imeigu show that Tencent has laid out 16 enterprises through self construction or investment in the fields of C2C, B2C, group buying and the three party payment.

The online QQ online shopping has opened up the "virgin land" in the "B2B2C" field layout.

"B2B2C" is a new way of online shopping.

The first B refers to the generalized seller, which can be understood as the B2C enterprise that enters the platform. The second B refers to the trading platform, which provides quality for the buyers and sellers to communicate simultaneously.

Within two days, "front and back" announced the layout in the B2B2C field, not the only coincidence between Tencent and Taobao's two Internet bigwigs.

As a matter of fact, two enterprises are rivals in many fields.

Judging from the current layout of e-commerce in Tencent, currently, "pat net" is the second largest C2C business platform in China after Taobao. "QQ mall" is very similar to Taobao mall mode; "patting group buying" and "QQ mall group buying" are similar to Taobao's Juhuasuan; Tencent's payment platform "Cai Fu Tong" has a 20% share of China's third party online payment, followed by Alipay.

Tencent and Taobao will "battle in full" in the field of e-commerce.

Breaking the industry's dominance

According to media reports earlier, in fact, Tencent has already begun to build a "

QQ online shopping, which is scheduled to start online early next year, will be available 3 months ahead of schedule. This is the view of Zhao Jingqiao, an expert in information services and Electronic Commerce Research Institute of the Chinese Academy of Social Sciences, which will greatly increase competition between platforms, and the advantages of the industry will outweigh its disadvantages.

"Tencent has been making full use of its strong customer resources to expand all kinds of Internet value-added services, which is more positive for the industry.

China's e-commerce market is so big that it can't be dominated by Taobao and Jingdong. "

Zhao Jingqiao believes that platform competition is good for businesses and consumers.

With more choices, merchants can weigh the cost of each platform and make the status of platform buyers and sellers more balanced so as to ultimately benefit consumers.