Jin Ba Became The First Pilot Enterprise Of Textile And Clothing Brand Construction In China.

Act as

The core project of 12th Five-Year planning, China Textile and clothing brand construction and supply chain management pilot enterprises will be the future national key support brand demonstration enterprises.

In March 14th,

Hong Zhaoming, chairman of the board of directors

Vice President Sun Ruizhe signed a cooperation agreement, officially declared the first batch of the first national textile and garment industry in 12th Five-Year to focus on supporting enterprises.

Vice President continued to accept the "China Daily" interview in 15 days, and become the first one.

Construction and supply chain management pilot enterprises, for the "strong fighter", "this not only means honor, but also means responsibility.

Sun Ruizhe said that "12th Five-Year" will be a stable and fast developing period of China's textile and garment industry. With the change of urbanization and population structure, China's domestic demand market will still have great potential.

Establishment

The original intention of the pilot enterprises with supply chain management is to make the brand enterprises that are currently in the leading position in the industry play their advantages in brand building and Technological Development and innovation, and actively explore the development strategy that conforms to the direction of the national industrial development plan and the realization of their own brand leaping, so as to make a useful exploration for enhancing the competitiveness of China's textile and garment industry.

For choice

Sun Ruizhe, the first batch of contract companies to become the core project, said: "

A leading leader in the enterprise is not only a rich experience in the development of its brand, but also more importantly.

We have made a series of contributions to promote the development of China's jacket industry, so that we can see the responsibility of the industry for the industry.

Vice President Sun Ruizhe stressed that in recent years, driving power has been promoting the national standard of jacket.

The color R & D base and the construction of the national jacket laboratory have successfully fulfilled the responsibilities of the industry in terms of standard discourse and fashion discourse in the field of jacket.

To become the first batch of first Chinese textile and apparel brand building and supply chain management pilot enterprises, is to encourage the industry leading enterprises to fully assume the responsibility of leading change and development.

In 2011, the opening year of the national development plan for 12th Five-Year, Lian Jin, vice president of strong men's clothing, told reporters: "I believe that in the future, the competitiveness of the brand will be greatly improved, and the brand internationalization strategy will be fully realized in the future.