The Myth Of "Mulan" In The Business World

　　 Xie Qihua It is the "iron" lady who is worthy of the name.

Xie Qihua, who graduated from the Civil Engineering Department of Tsinghua University in 1967, devoted most of his life to him. Baosteel 。 In October 1978, she entered Baosteel, which was to be built. In 1994, she became Vice Chairman and general manager of Baosteel Group. She also served as Baosteel Group in 2000. Chairman In 2003, she held the title of chairman and general manager of Baosteel Group.

Baosteel's growth and development history left Xie Qihua's indelible brand mark: she led Baosteel's joint with Shang steel and Meishan Steel in 1990s, and in 2001, he took charge of the strategic alliance between Baosteel and Shougang and WISCO. In 2003, she began to seek complementary advantages between Baosteel and customers and suppliers. He also concluded cooperation with relevant enterprises in Japan, Luxemburg and Brazil overseas, so that Baosteel became a giant company with a total assets of more than 200 billion yuan.

This experience and achievement made the Iron Lady legendary in a traditional industry dominated by male dominated by iron and steel. Because of this, Xie Qihua has been named Fortune magazine's "50 most influential women in the world". "The Wall Street journal" is the "50 most business women in the world", "China's most influential business leader", "China's economic women's annual figure", "CCTV China's economic year person" and so on.

In January 2007, Xie Qihua failed to see her from Baosteel. However, when people thought that after her brilliant career in Baosteel, her career was perfectly closed, Xie Qihua returned in December 2010. This time, her new battleground is Guoxin Asset Management Co, known as CIC two.

For the reason why Xie Qihua chose to take charge of the new China company, there was a commentary and analysis. First, it was different from CIC's hard hitting acquisitions overseas, and all the profits and losses of the central enterprises that were being integrated would need a relatively mediate female mediation. On the other hand, Xie Qihua's actual business operation ability and the rich integration experience of the iron and steel industry under the separation of the lords were urgently needed for the new and new assets that will soon be faced with thorny integration.

From now on, although the new China company has not started for a long time, its operation mentality has begun to reflect Xie Qihua's consistent planning clarity and steady working style.

"The choice criteria of the new national investment target are very simple -- related to the economic lifeline of the country, the industry of economic security, and the industries that the State encourages to develop." In March 6th, Xie Qihua, a member of the CPPCC National Committee, was participating in the "two sessions" for the first time to openly interpret and explain the positioning and investment context of the company.

Xie Qihua said that the state's integration platform for the central enterprises has already existed and does not need to continue to play such a role. The value of the new company lies in its internal restructuring, or the capital link between central enterprises and local state-owned enterprises, central enterprises and private enterprises, which is based on the main business of the central enterprises or their independent businesses. At the same time, in the screening of investment targets, the new China will focus on the two major areas of non renewable scarce resources and strategic emerging industries. {page_break}

Xie Qihua is sober and confident about the role of himself and the new company in the future integration of central enterprises. "At present, the demand of the central enterprises is not so urgent, because these central enterprises can also solve some of the capital problems through bank loans." however, "with the acceleration of the reform process of state-owned enterprises, the market demand for the new company will accelerate, and the role of the new company will also increase."

For the 67 year old iron lady, the new journey has just begun.

Zhang Yin: Nine Dragons Paper, environmental protection and papermaking, the richest woman

In 1985, when Zhang Yin, 27, decided to make waste paper repurchase as his own entrepreneurial project, he would not think that twenty years later, the two key words "paper" and "low carbon" will be closely linked. Zhang Yin, one of the four great inventions, played a new role in the most traditional industry and the latest trend.

It was commissioned by a Chinese paper mill to buy waste paper in Hongkong. Zhang Yin began to set foot in the field of converting straw pulp and papermaking into environmental protection paper making, and her understanding of the industry made her see tremendous business opportunities. China's forest resources are relatively poor, especially for the fast-growing forests in papermaking, which is lagging behind. Therefore, most of the raw materials of high-grade paper need imported waste paper and wood pulp. Under such circumstances, recycling of waste paper has become an important way to solve the raw materials of paper making.

The threshold for recycling waste paper was not high at that time, and Hongkong became the most important distribution center for merchants. Many years later, Zhang Yin recalled that his luck was really good: "Hongkong is engaged in the recycling of waste paper although it is a less educated person, but in particular, I believe in Xinyi, and I particularly congenial, and I insist on the quality of waste paper, and just catch up with the boom period of Hongkong economy, so I completed the accumulation of capital in 6 years."

In February 1990, Zhang Yin expanded the business of waste paper recycling to the United States and established Zhongnan holding company. Over the next 10 years, China and South Korea have built 7 packaging plants and transport enterprises in the United States. In 2002, central and South China jumped to be the largest container export company in the United States. Today, central and southern Europe is the largest supplier of paper materials in Europe and America.

From the acquisition of waste paper to packaging transportation, Zhongnan holding company successfully integrated the industrial chain. However, Zhang Yin is not satisfied. Since we have mastered the raw materials in the upstream, why not invest in production?

In 1996, Zhang Yin voted 1 in Dongguan. 100 million US dollars to set up nine dragons paper. Up to now, Nine Dragons Paper industry has surpassed Chenming Paper Industry (000488, stock bar), becoming the first paper maker in Asia, second in Asia and eighth in the world, and established the leading position of China's packaging and paperboard enterprises with three production lines and million tons capacity.

Zhang Yin did not stop. In March 3, 2006, it is a day worthy of remembering Zhang Yin and Nine Dragons Paper. This day, Nine Dragons Paper was listed on the main board of Hongkong. The closing price for the day is 4. HK $75, a rise of 39 over the selling price. 7%, turnover was 24. HK $2 billion 500 million is one of the most active stock markets of Hong Kong stock on that day.

In 2003, Zhang Yin ranked seventeenth in the 2 billion 500 million row in the Hurun rich list, and in 2006 became the richest Chinese woman by 27 billion. This is the first richest woman in the list and the richest woman in the world. {page_break}

Zhang Yin is famous for his time.

However, Zhang Yin and Nine Dragons Paper have also been criticized for environmental protection and other issues. In the list of eliminating backward industries announced by the Ministry of industry and commerce, Nine Dragons Paper is on the list of two factories in Leshan, Sichuan and Inner Mongolia. They will soon be shut down because of environmental problems.

In view of this, Zhang Yin said in his report to shareholders that the government has clearly proposed the goal of eliminating backward production capacity of more than four million tons by the end of September 2010, and achieving carbon emission reduction 40%-45% in 2020, and adopted a series of measures to encourage big enterprises to become bigger and stronger. The government resolutely implemented energy conservation, emission reduction and production restriction measures, which greatly accelerated market integration. The sales volume of our group increased significantly in July 2010 and August, reflecting the effect of national environmental policy on market integration.

Wu Naifeng: the biggest difficulty is to challenge yourself.

As president of Tian Shi Li group, Wu Naifeng and Tian Shi Li's main product compound Danshen dropping pills are deeply rooted.

From 1969, Wu Naifeng, who joined the army in medical work, gradually discovered that the traditional Compound Salvia Tablet still had undeveloped potential.

In 1991, she and Yan Xijun, President of Tian Shi Li group, analyzed and studied Compound Salvia Tablet many times. After preliminary understanding, we decided to develop and develop compound Danshen Dropping Pills for Compound Salvia Tablet. In October 23, 1993, compound Danshen dripping pills was awarded the title of national new drug.

Wu Naifeng chaired a series of work on the establishment of the new drug, looking for cooperative venture capital, scientific research design, quality technology research, efficacy toxicology, clinical research and so on. In January 1994, the compound Danshen dripping pill was declared in the process of military science and technology progress award.

As one of the researchers, Wu Naifeng is mainly responsible for writing and answering materials. She worked overtime and worked late into the night. Due to the solid work in the early stage and the preparation of the declared materials, the compound Danshen Dripping Pills passed the review smoothly, and the vote reached the highest record in the evaluation of Chinese medicine projects. In 1997, compound Danshen dripping pills and their series were listed by the Ministry of science and technology in the most important item of the "China's modern science and technology industry action plan". In 1998, they were included in the 95 national major scientific and technological achievements promotion projects; in 1999, they were included in the National 973 Plan and the national high-tech industrial demonstration project.

"Innovation is the motive force of the development of things, and the life of things. The development of traditional medicine depends on innovation, focusing on modernization and internationalization. To this end, she continued to make progress, constantly climbing the new heights of medical science and technology, and conquered the bastions of scientific research. Wu Naifeng said.

It is precisely because of the spirit of continuous innovation that she has established, developed and developed 5 years' Yangxue Qing Nao granule, which has the function of nourishing blood, smoothing liver and activating blood circulation and dredging collaterals.

Wu Naifeng, a woman, is more concerned about the health of women and sisters. She put forward the idea of "developing healthy industry", and developed tea bags for preventing cardiovascular and cerebrovascular diseases, such as "Tian Shi Cha", as well as gynecological drugs, health products, functional foods and cosmetics. {page_break}

In the process of product development of Tian Shi Li group, Wu Naifeng hosted many medical research projects. In addition to the compound Danshen dripping pills and Yangxue Qing Nao granules, there are many varieties of Bupleurum dropping pills for the treatment of common cold.

Wu Naifeng is not satisfied with the research and development of pharmaceutical products.

In the early days of the founding of the family, Wu Naifeng not only worked as chief engineer, but also served as the director of marketing, doing market development and marketing network construction and management.

She believes that the decisive point of marketing is not in supermarkets, pharmacies, or department stores. Because it is only a commodity circulation place, but in the consumer's mind. To this end, she tried to introduce new ideas into the minds of consumers, so that the drugs produced by Tian Shi Li will adhere to expert guidance and academic promotion, and introduce the scientific concept of health to consumers, change the concept of "sick taking medicine" for consumers, and make it possible for the drug to enter the market.

In order to develop the market, Wu Naifeng often travels day and night, working in the daytime, driving at night, and fighting for several markets in a few days is a normal pace of work. In developing the Hebei market, she was sitting in a double row truck running the commercial unit, signing contracts, distributing goods, holding promotional conferences, and busy. This spirit of "desperately" is being talked about by group workers and local units so far.

Compared with men, the entrepreneurial path of female business leaders is facing more challenges. In this regard, Wu Naifeng said: "compared with many countries, Chinese women entrepreneurs get more support and recognition, and the number of Chinese professional women is higher than the world average level. The greatest difficulty of a good female business leader lies in the challenge of self. At work, when I remind myself of the concept of role at the same time, I will deliberately neglect my gender and keep my mind open and continuous learning.

Zhang Lan: the color of the restaurant is pretty.

The founder of the South Beauty, the descendants of the royal family, the mother-in-law of the big s, the champion of the Chinese beauty contest. Any name is enough to write a book, but looking at Zhang Lan's life experience, especially mixed with many bitter and bitter childhood, it is easy to see that most of them are floating on the surface.

In 1968, Zhang Lan, 10, followed his assigned mother from Beijing to Hubei's remote mountainous countryside. Up to now, she has talked about her childhood experience more like sharing the color of life and not feeling bitter.

In order to improve the food, Zhang Lan took the flashlight to the field to catch frogs at night. Once, only a little girl would go with her. However, the flashlight suddenly disappeared, and the two of them saw clearly a pair of green light on the other ridge below the ridge of the ridge, and they were 10 meters away from them. "Run away!" scared them to throw the frog away. Zhang Lan later said in an interview: "sometimes I feel lonely without a wolf, because you have a flashlight, the wolf has never seen it before, and dare not come over to touch you."

At that time, the only thing that came from Beijing, a small wooden basin, became the "treasure bowl" of Zhang Lan's family, not only for washing and washing clothes, but also for Zhang Lan to float to the center of the pond to pick up water chestnuts. However, these scenes of life that made Zhang Lan's mother shed tears, but the young Zhang Lan felt very happy. This optimistic character determines Zhang Lan's future life tone. She once revealed that she only gave herself a chance to cry once a year, and there was no need for others to share the pressure. {page_break}

In 1991, Zhang Lan, 34, returned to China with his $20 thousand venture capital made in Canada. Choosing the catering industry is a kind of pursuit of beauty for Zhang Lan. Zhang Lan was a banners. In the age of material shortage, the traditional aristocratic way of life still lay a deep mark on her life. Even if there are only 3 kinds of pickles, the family will divide into 3 dish plates, and cut out different Ye Hehua, and then match the petals.

With the intuition of "food for the day", Zhang Lan invested 130 thousand yuan to open a Sichuan restaurant in East Fourth of Beijing, named "Alan restaurant". Recalling the place of childhood, poetry and paintings of bamboo groves linger in her mind. So she went to Pixian in Sichuan alone, chopping bamboo with bamboo workers, and then transported the 13 meter long bamboo with coarse bowls to Beijing to decorate "Alan restaurant".

This is the starting point of Zhang Lan's career and the base point for her take-off. After 6 years, she sold "Alan restaurant" at a price of 60 million yuan.

In 2000, Zhang Lan re started his business, set up a "beautiful south", and created an atmosphere of "small bridges and flowing water" in the shop. In 2008, "South Beauty" became the designated catering supplier of the Olympic Games, and it received CDH investment and CICC's total investment of 300 million yuan. At present, there are about 60 branches in the 15 cities in the mainland, as well as many brands such as "Lan Club" and "SUBU".

South Beauty is not a pure learning route, it implements the standardization of Chinese food management and production. It is the fish flavored pork shredded meat. It is accurate to the number of the main and auxiliary materials, how many grams of salt, how many milliliters of soy sauce, and a few chopped green onion, and how much heat is used.

The "listing" has also become an important topic in the past few years around the "South Beauty". Recently, it was reported that South Beauty had hired UBS as an underwriter, planning to enter the Shenzhen A shares in the year, but did not disclose the specific timetable and scale. More specifically, Zhang Lan told foreign media in Hongkong that South Korea plans to add about 30 stores this year, and the total number of employees is expected to grow to about 10 thousand.

Yang Mianmian: leaders should have "three businesses"

If it is in the organs, a 70 year old woman should have enjoyed 15 years of comfortable retirement. But for Yang Yang, who was born in 1941, her life is still "fighting like a man".

In 1963, Yang Mianmian, the president of Haier group, graduated from the Shandong Institute of technology. The 22 year old female college student who was born in Shanghai did not return to Shanghai. Instead, he was a local teacher and later went to a factory. He went to Haier before he was introduced to an office.

When she met Zhang Ruimin, her trajectory changed completely. In 1984, Zhang Ruimin, chairman of the board of directors of Haier group, invited Yang Yang Miao to work in the Qingdao refrigerator factory. Many years later, Zhang Ruimin said, "when I invited President Yang to start a business together, I thought she was different from others. When her peers used to go to work to buy vegetables, make clothes and wash clothes, she was studying and studying seriously."

At that time, Haier was an insolvent collective small factory. But after more than 20 years of development, Haier's global workforce has grown from less than 600 people to 70 thousand at the time, from only 1 million 480 thousand income a year to 135 billion 700 million yuan last year, from deficit to profit and tax more than 10 billion yuan. {page_break}

Internationally, Haier has occupied a place early, but how to play its own brand is still what Yang is most concerned about.

"According to European statistics, the share of Chinese household appliances in the global market is 49. 1%, this proportion is very large, but only 2 of Chinese brands. 89%, 86 of them. The 5% is the result of Haier brand statistics. China exports a lot of products, and there are many Chinese household electrical appliances in the international market, but only 2 of them are Chinese brands. 89%, and in this 86. The 5% is Haier brand! What does this mean? It shows that our products are out, but our Chinese brands do not go out. Moreover, even if the brands go out, it is a very small 2. 89%, Haier accounts for a large part of this. It shows that our strength is very thin, and has not caused such a trend. It has a very difficult task for the transformation of the household electrical appliance enterprises in China as a whole. " Yang Mianmian said.

The rich Haier has not forgotten its social responsibilities, and this sense of social responsibility has permeated into Yang Mianmian's blood. As the five consecutive NPC deputy, Yang Mianmian put forward many motions and suggestions. This time Yang pointed out: "only by developing enterprises can they fulfill their social responsibilities." Yang Mianmian said that if an enterprise can not maintain its basic operation, it will not be able to fulfill its social responsibilities.

How to develop? Yang Mianmian thinks continuous innovation. It has been suggested that Haier's advantages are changing from executive strength to creativity. Yang Mianmian said: "the concept of executive power is equivalent to leadership, command and staff execution. This is the traditional mode. Creativity is the requirement of users, and employees try every means to satisfy them. Trying every means to satisfy is creativity. Every one of us is not listening to the leader but how to solve the problem according to the user's problems. Therefore, we will generate more creativity.

In Haier, Yang is undoubtedly a general character. For management art, she has such a theory: a successful leader should have the "three quotient", that is, intelligence quotient -- accurate understanding of things; EQ - psychological quality is better; there must be a positive upward mentality; tough business - a spirit of indomitable spirit, falling down and getting up again. "For a leader, emotional intelligence and intelligence quotient are not enough. The key is to have tough business, that is, toughness."

Chen Lihua: turning the red lead to the red sandalwood

Chen Lihua, born in 1941, started from real estate and ended up as a huge fortune.

In 1990, the marriage of Chi Zhongrui, a famous actress who was a teenager over her own age, made her no longer low-key.

At the age of 60, she was named "the richest woman in the mainland".

This experience, even in twenty-first Century, is a legend for a woman.

Nowadays, Chen Lihua has many Titles: Chairman of Hongkong Fuhua International Group, director of China red sandalwood Museum, and member of the CPPCC National Committee. It can be said that although the year is very old, but Ms. Chen Lihua still has a good reputation.

Business: advancing commercial real estate to Tongzhou.

Since 1990s, Fuhua International Group and its Fuhua place have made remarkable achievements in the Chinese real estate market, especially in the high-end commercial real estate in Beijing. From Changan club to Liyuan apartment, from Jinbao Street to red sandalwood Museum, Fuhua International Group claims to "cast the top brand of China's high-end real estate". {page_break}

Nowadays, the housing market has been severely regulated, and the market thinks that the opportunity of commercial real estate has arrived. Fuhua International Group, in conjunction with the concept of Tongzhou new town, was launched last year. After gaining the right to develop Tongzhou's water village project, it began to develop the water town project in the core area of Tongzhou new town.

After an interview with MS. Chen Lihua, the reporter learned that the water village project in Tongzhou was divided into two parts: the Southern District and the North District. The total construction area is nearly 300 thousand square meters, and the total investment will be more than 5 billion yuan. The overall development cycle will last 3-5 years.

In 2011, the southern part of Tongzhou's water village is going to be put into formal construction. In the future, the North District will also cooperate with the surrounding commercial buildings.

There were market rumors that Ms. Chen Lihua did not like capital operation, so Fuhua International Group did not plan to go public. However, in an interview, the reporter learned that Chen Lihua thought that he could not be listed on the market but hoped that he could be more prudent and need to wait for Fuhua group to be more robust and mature before considering it.

Hobby: collection of red sandalwood works of art.

In 1999, Chen Lihua spent 200 million yuan to invest in the construction of the Chinese red sandalwood Museum. In May of the same year, she was awarded the honorary doctorate of humanities by the Savannah Academy of art and design, the largest private art institute in the United States. The mayor of Savannah awarded her honorary citizen title and named it "Chen Lihua day" every May 25th.

Now, Chen Lihua describes this way: "red sandalwood has been integrated into my life for me. I not only collect, but the most important is inheritance of red sandalwood carving and traditional Ming and Qing furniture making process."

Moreover, not long ago, Chen Lihua's declared "red sandalwood carving" has been included in the third batch of national intangible cultural heritage list.

Social responsibility: focusing on charity and taking education as a "two sessions" proposal.

After the Wenchuan earthquake in 2008, Chen Lihua donated 2 million yuan, and then donated tens of millions of dollars worth of Quilt Blanket.

In the 2010 Yushu earthquake, Chen Lihua donated 2 million 500 thousand yuan worth of goods and money.

As a member of the CPPCC National Committee, Chen Lihua regards educational issues as the object of his concern this year. His proposal is "on the proposal to integrate traditional culture into the school education system".

In the motion, Chen Lihua put forward five suggestions, and pointed out that we should promote the construction of traditional culture from five aspects: classroom, campus cultural activities, societies, teachers and discipline construction, and understand and accept the concept and value of traditional culture.

Businessman and culture, modern and tradition, Chen Lihua combined it perfectly. Red sandalwood is valued by the world for its noble, exquisite and lasting. Chen Lihua's wealth kingdom is also exquisite and low-key.