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Clothing Companies: Can Du Lala'S Promotion Be Replicated?

2010/6/11 11:36:00 44

Du Lala's promotion is like a cool and clear candy, bouncing out of the dust historical films and the spy war films of the brain cells, so that the men and women in the city can finally enjoy themselves.

Rather than watching the plot, it is better to say that everyone is busy looking at the big brand of the dress Bible, even the protagonist Stanley Huang said, "Du Lala" is a beautiful woman for beautiful shirts.

With the film hot, the network sounded a "Du Lala" noise, open Baidu into "Du Lala clothing", then immediately pop out "Du Lala with the same style", "Du Lala dress", "Du Lala clothes" and other search words.

It is said that Xu Jinglei's red skirt is most popular in the posters, forcing many online shops to placate the people's hearts by saying "do not rush the goods to the market".

business

Even more, like the rush to rush "Afanda", the rush to "Du Lala" is related.

trademark

There are also a few enterprises, and enterprises have begun to work with marketing companies to make long-term plans and decide to make "Du Lala" the headwear of workplace women's wear.

Hot, almost inevitable.

In the movie, Xu Jinglei is dressed in Lotto costume, and is trained by the top stylist herself. She is Patricia Field, the fashion designer of the popular films such as sex and the city, the devil wears Prada, and so on. She makes YSL, Jimmy Choo, Salvatore Ferragamo, Valentino and so on a big hit for the city's successful women.

Lotto, as an investor in Du Lala's promotion, also gathered strong popularity in a short time.

The master's magic cut made Xu Jinglei's blue sweater flash at the eyeballs, and the red skirt on the poster made it more difficult for many job girls to meet.

The promotion techniques of film and TV play are already in progress.

Clothing brand

China has gained popularity. Recently, Semir has joined the "Iron Man 2", Metersbonwe face Transformers, and a lady's clothing brand in the "curtain dream", but it seems that the popularity is limited, and there is no large-scale buying craze yet.

Where is Lao Xu in the end?

"Precise docking."

Zhang Huan, a well-known female marketing expert, said: "when making an embedded advertisement, the fame of a movie or TV play is large, and how long the implantation time is, whether the star is a big player should not be considered first. Whether the audience's docking accuracy is the premise of everything."

Think about it.

The crowd of Transformers and Iron Man 2 is too extensive and the lens is fleeting. The group of Qiong Yao is too young and too diverse to match the ladies' consumer group. The target group of Du Lala's promotion is foreign employees and white-collar workers. They are young, advocating fine life and fashion supremacy. They coincide with the target customers of their clothing brands.

At the same time, Du Lala's promotion is considered to be the first fashion movie in China, which is loved by white-collar workers and willing to learn and pursue.

Smart old Xu estimated that the "Du Lala effect" will also be interpreted to bigger in the blog.

I wonder who the next appreciation will be.