How Do College Students View And Choose The Way To Start A Business?

Less business and less success

Passion lost in blindness.

Under the background of the difficult employment of university graduates, local governments have introduced policies and measures to encourage college students to start their own businesses. However, looking at the achievements of college students at present, we can easily see that there are fewer and fewer failures.

6 graduate students in the Department of food science of a university in Chengdu raised 200 thousand yuan for a "six noodle restaurant".

The first store has not yet opened, and the 6 shareholders have been looking at it for two years. They are ready to open 20 chain stores in Chengdu within two years.

However, due to poor management and poor management, the first store was pferred only after more than 4 months.

A university student in Wuchang thinks that the Internet is the most suitable "golden hill" for college students to start their own business. After graduation, they opened a website. In two years, the registered users reached about 1000000. However, he did not know how to make money by using the Internet, just waiting for the purchase of big companies or the appreciation of Vc firm.

As a result, no company is concerned, he is still worrying about his livelihood.

After seeing a health care product advertisement for 3 students from a marketing major in a university, it is believed that with the enhancement of people's health consciousness, the market potential of health care products is huge.

If 1 million people buy, each product only makes 10 yuan, that is 10 million yuan profit.

So they quickly contacted the merchants and bought 100 products "test the water".

But only more than 10 pieces are sold in a month.

Only by consulting them can they know that a new health care product needs huge advertising expenses.

Finally, the business plan is aborted.

From the understanding of strength and the cognition of the market, it is very easy to lead to entrepreneurial failure.

At the same time, reporters in the interview found that the success of college students in the selection of projects is more rational, Changchun University of Science and Technology, a female graduate student founded "butterfly and joy shop", to the wedding on the unique packaging as the object, less cost, creative, in a short year to earn the first pot of gold, become a successful example of Changchun university students.

Calm down and find a good project.

Not blindly superstitious "hot"

How should college students see and choose their own way of starting a business?

First of all, don't be superstitious.

First time entrepreneurs are likely to focus their attention on those so-called hot topics.

It turns out that people who fail in investment have a common problem, that is, catch up with "hot" and see what others do to make money.

However, a truly successful person will never catch up with "hot". Instead, he should pay attention to finding business opportunities and finding a "cool door" so as to enter the market and occupy the market.

It is suggested that college students should try to find things that have market needs, or have some potential needs, but no one else to do; to study the inconvenience of people's lives, can we solve the inconvenience of people's lives through a service or product.

If we can create the market and guide the market through our actions, it will be even more brilliant.

To understand that a project suitable for oneself is a good project. Before starting a business, a college student must know clearly what he can do, and start a business on a down-to-earth basis.

It is suggested that students start their business with a low mindset, understand themselves and the market deeply, start from minor matters, and start from reality, step by step.

Secondly, most of college students have good theoretical foundation, but lack experience.

Many college students are unwilling or not to know how to conduct in-depth market research on products or projects, but only to idealize their inferences.

It is suggested that market research must be done in the early stage of entrepreneurship, so that we can do solid work on the basis of in-depth understanding of the market.

It is necessary for college students to minimize the amount of venture capital.

Choose those businesses that only need a little cash and can fully realize their talents and expertise, and give them a process of experience accumulation and capital accumulation.

In addition, at the moment, the state has introduced many preferential policies and measures to college students' entrepreneurship, involving many aspects such as financing, business practice, taxation, entrepreneurship training, and entrepreneurial guidance.