2009 Fashion Capital Of Beijing Fashion Clothing Brand Business Award

Supported by the Beijing Business Council and Beijing economic and Information Committee, sponsored by the Beijing clothing and textile industry association and Beijing business information consultation center, the 2009 "Beijing fashion capital's hot clothing brand business award", which was specially supported by more than 30 famous shopping malls in Beijing, was presented on the afternoon of February 8, 2010 at the multimedia studio of the China Millennium Monument.

Liu Hangcang, deputy inspector of Beijing Business Committee, Zhang Lanqing, deputy inspector of Beijing economic and Information Committee, Xie Qing, vice president of China clothing association, Zhang Peihua, executive vice president of Beijing garment and textile industry association, Liu Menghua, Secretary General of Beijing garment textile industry association, Dan Fanghui, Deputy Secretary General of Beijing garment and textile industry association, assistant director of Beijing textile business information center, vice general manager of Hualian new light department store (Beijing) Co., Ltd., Beijing general manager, Yuqing stop, Guotai commercial building, general manager of Gan Jia Kou building, manager of Cui Wei building clothing department were invited to attend the award ceremony.

"The ten hot clothing brand distribution in Beijing" has successfully gone through six years. It has made great contributions to brand building, business prosperity, service consumers, cultivating sales elite and excellent managers of Beijing fashion capital. Its government support, brand importance and shopping mall participation have played an important role in enhancing brand awareness, reputation, guiding consumption and booming the capital business market.

According to the objective data of Beijing business information consulting center about the brand sales sorting of Beijing billion yuan shopping mall, the award of "the ten hot clothing brand releases of Beijing" is commended and awarded the title of "hot brand".

At the same time, the brand of "marketing gold medal" has been awarded to the brand that has maintained good sales for the past six years.

今年的颁奖活动保持与往年一贯的权威性，共授予包括女装、皮装、男西服、男衬衫、中式服装、羊绒衫、羽绒服、针织内衣、女士内衣、家居服装、童装在内的11大类产品，包括白领、朗姿、赛斯特、邢氏、蓝地、靓诺、宗洋、伟士、庄子、奥豹、圣媛、卓可、威可多、五木、法都、顺美、奥肯、诺丁山、绅士、大华天坛、雪伦、杰奥、伊里兰、克利雅、尼特维尔、正亚、珍贝、帕罗、雪莲、米皇、皮尔卡丹、兆君、思诺芙德、圣雪绒、格格 、铜牛、雅婷雅雯、柔可佳、芬蝶、水孩儿、派克兰帝、昱璐、加菲猫、绿典等四十多个品牌获得“热销品牌”称号，其中白领女装、白领皮装、邢氏、观奇洋服、依文、五木、恺王、绅士、珍贝、雪莲、帕罗、水孩儿、派克兰帝、爱慕、小护士、铜牛、雪伦、杰奥等品牌同时被授予“营销金牌”称号。

Judging from the characteristics of this year's hot clothing brand and sales data in Beijing, the view of business and business is that the majority of domestic apparel brands have become mature in the middle and high-end fields. How to further enhance the clothing independent brand, how to enhance the ability to operate high-end brands, and integrate the design and culture into products and services more closely are the new challenges facing most garment enterprises.